Let's face it, here in the UK maintaining a natural year-round tan just isn't going to happen. Chances are, even in the summer those of us with light or pale skin are more likely to go beetroot red than golden anyway! Whatever the time of year, having a good bronzer is an essential part of your makeup kit. For fairer folks, there is nothing worse than looking orange, washed out, or grubby.
Fear not, in this article we run down everything you need to know, including tips on picking products for yellow, cool, and neutral undertones. Stick around for our ranking of the top 10 best in the UK, from both drugstore and high-end favourites, Benefit's Hoola anyone? All available on Amazon, Boots, and John Lewis. Moreover, we have partnered with Makeup Artist Marie Dancer for reviewing and fact-checking the article so that we can deliver the best information to our users.
Quick List - Top Bronzers for Pale Skin
Charlotte Tilbury
A Contour Wand to Produce a Lightweight, Sillky, Flawless Finish
Benefit
Best Choice for Maintaining a Natural Year-Round Glow, Complete With Compact and Brush
Jerome Alexander
A 4-in-1 Bronzing Palette to Match a Wide Variety of Skin Tones
As a professional make-up artist of ten years, Marie's job has taken her all over the UK working at top events, on TV shows and making up beautiful brides. For all her clients she loves emphasising their natural beauty by creating a flawless base that still looks like skin.
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As a professional makeup artist of ten years, Marie's job has taken her all over the UK, working at top events, on TV shows and making up beautiful brides. For all of her clients, she loves emphasising their natural beauty by creating a flawless base that still looks like skin.
Find out more about Marie and what are her favourite makeup products are through her Instagram! She even shares some industry tips on makeup application too. And if you're interested in getting your makeup done by Marie, you can contact her via her email found at the top of her page.
Bronzers are going to show more prominently on pale skin, so it’s important to avoid shades that are too dark. That's why beauty experts recommend choosing a shade 1 or 2 shades darker than your natural skin tone.
When searching for a bronzer online, you should not only consider the depth of tone but the colour. In general, bronzers in lighter shades with pink tones such as rose or peach will be the most complimentary for fair-skinned individuals.
Light tan and caramel colours are a great option for contouring. However, you should avoid reds and dark browns as they will be difficult to blend and can end up giving you a grubby, rather than sun-kissed, complexion.
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Undertones aren’t the same as skin tone, and stay the same regardless of your skin colour and whether you have a tan or not. Finding your skin undertone will help you select the most complimentary shade of bronzer.
Those with warm undertones have a base tone of yellow or gold, with veins that appear slightly green under the surface of the skin. People with these undertones tend to suit gold jewellery over silver. For warm undertones, we recommend bronzers that come in golden tan or peach shades.
Those with cool undertones have a base tone of blue, pink or red, with veins that appear blue or purple under the surface of the skin. As you may have guessed, people with these undertones tend to suit silver jewellery over gold. For cool undertones, we recommend bronzers that come in light pink or neutral shades.
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Usually, you'll have a choice of a powder, a liquid, or a cream bronzer. Whichever you decide on, it's important for pale complexions to go for one that can be built up in thin layers to the desired shade, so as not to overdo it.
Finally, you'll need to decide whether you prefer a shimmer or a matte bronzer. Shimmer bronzers reflect the light to give your skin a luminous glow. Some are more glittery than others which can be a fun option if you like a bit of sparkle. However, they will highlight any blemishes or bumps on the face, which may be an issue for textured or acne-prone skin.
Matte bronzers are best for adding colour to pale complexions. A good choice for facial contour, they add depth and definition to enhance your feature. Just try not to be too heavy-handed when applying them so as to avoid harsh lines that will be more noticeable on fair skin.
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Products | Image | Click to purchase | Key features | |
---|---|---|---|---|
1 | Guerlain Terracotta Light Bronzer | ![]() | The Best Powdered Bronzer to Perfectly Match Your Skin's Undertone | |
2 | Charlotte Tilbury Hollywood Contour Wand | ![]() | A Contour Wand to Produce a Lightweight, Sillky, Flawless Finish | |
3 | Benefit Hoola Matte Bronzer | ![]() | Best Choice for Maintaining a Natural Year-Round Glow, Complete With Compact and Brush | |
4 | Jerome Alexander Magic Minerals Bronzer | ![]() | A 4-in-1 Bronzing Palette to Match a Wide Variety of Skin Tones | |
5 | Physicians Formula Murumuru Butter Bronzer | ![]() | A Cult Favourite Cream-to-Powder Bronzer, Great for Those With Oily Skin | |
6 | Sisley Phyto-Touche Sun Glow Powder | ![]() | A 3-Stage Bronzer With a Creamy Consistency, Perfect for Creating Radiant Skin | |
7 | Bobbi Brown Illuminating Bronzing Powder | ![]() | A Shimmering Cool-Toned Pressed Pink for Very Fair or Porcelain Skin | |
8 | No7 Intelligent Colour Bronzer | ![]() | A Barely-There Liquid Bronzer for Dry Skin Types Enriched With Vitamin A & E | |
9 | Too Faced Milk Chocolate Soleil Bronzer | ![]() | A Milk Chocolate Bronzer Infused With Cocoa Powder That's Good Enough to Eat | |
10 | Rimmel London Natural Bronzer | ![]() | Get a Touch of Sunshine Year-Round with This Warm Toned Shimmer |
Whether you have cool or warm undertones, Guerlain has you covered! As both shades are great for fairer skin types, you can choose between "Light Cool" and "Light Warm" to perfectly complement your complexion.
This powder bronzer blends two tan shades for complex colour and depth, with a pinky-peach tone for a healthy-looking glow. Giving an almost translucent finish, it’s hard to go overboard with this one allowing for impeccable blending every time.
New to contouring and not sure where to start? Charlotte Tilbury’s Hollywood Contour Wand ensures a lightweight, even application. This make's it ideal for first-timers, as it'll be easy to get the hang of.
This silky liquid bronzer blends seamlessly into the rest of your makeup for a flawless finish. We recommend this light-medium shade for pale skin, but you can also try the tan shade alongside it to create cut-glass cheekbones with a subtle shimmer and a sun-kissed glow.
This is the paler shade variation of Benefit’s famed Hoola bronzer, in a light tan shade designed to complement fair skin tones that'll help maintain that year-round golden glow. It's also highly pigmented so a little goes a long way!
We recommend sweeping a small amount around the perimeter of the face and blending gently onto the forehead, chin and cheeks. As a bonus, inside the cuboid packaging is a mini soft brush and compact mirror for easy application when you’re out and about.
The Jerome Alexander Magic Minerals Bronzer is a versatile 4-in-1 bronzing compact made to match a wide range of fair skin tones. Experiment with all four shades to customise the perfect colour for your unique tone, safe in the knowledge it'll last up to 12 hours.
A good choice if you are looking for a matte bronzer to take you through from summer to winter, the mineral formulation is hypoallergenic and safe to use as a bronzer, highlighter, blush and even an eye shadow!
The Murumuru Butter Bronzer from Physicians Formula is a surprisingly good choice for those with oily skin. That's because it applies as a cream for seamless blending, but dries as a powder for a mattifying finish. The compact even comes with a sponge applicator, which is convenient for touch-ups on the go.
We've chosen the shade "light" for pale complexions. It has a very subtle peachy tint which will best compliment those with cool undertones, especially when worn with a similarly shaded blusher.
Sisley’s Phyto-Touche Sun Glow Powder comprises of three shades: two golden beige and one rose pink. The almost cream-like consistency of the powder makes it incredibly comfortable for daily wear and smooth to apply with the included kabuki brush.
Sweep a brush over all three for a blushed all-over tan, or apply in separate stages. Start with the light beige shade to add colour to the face, followed the medium to define and contour. Finally, top it all off by applying the rose pink to the apple of your cheek for a youthful, fresh-faced look!
This shimmering light pink bronzer from Bobbi Brown adds a youthful flush to your complexion. It's a good choice for those with very fair or porcelain skin who often find tan and light brown shades to be too heavy.
Not only is this a fab pale skin bronzer, but it can also be used for adding colour to the cheeks as a ‘barely there’ blush. Sweep on the ultra-soft pressed powder with a fluffy brush for radiant, sheer coverage.
Enriched with Vitamins A & E, this nourishing liquid bronzer has a mousse-like consistency that won't become chalky or cakey once dried, making it a good choice for any fair-skinned folks with dry skin.
This bronzer looks terrific when applied directly on bare skin and just as good when used as part of your full makeup regime. Just be warned, it will appear very dark right off the bat! But with a bit of blending, it will gradually adapt to your natural skin tone for subtle, sheer radiance.
The Too Faced Soleil Bronzer looks fantastic and smells good enough to eat, although we wouldn't recommend it. Infused with absorbent cocoa powder, this bronzer provides a natural matte finish, scented with mouth-watering milk chocolate.
One of the most long-wearing bronzers on the list, this one will stay put for up to 8 hours. It probably won’t be the one for you if you're after that "just-off-the-beach glow" as it's more of a contour shade, but it will give great depth and a nice all-over tan.
Rimmel London has been a trusted cosmetics brand in the UK for decades, and this sunkissed bronzer is no exception to the excellent quality products they produce.
If you know and love this brand, a product at this bargain price will be a no brainer, but beware that it's only suitable for warm-toned skin. If you have cooler undertones, we recommend trying another product.
Written and researched by Wren Mann
We partner with specialists across various fields to proof-read our buying guides to deliver accurate and reliable information. Our specialists do not endorse any products that we recommend.
- mybest UK
No. 1: Guerlain|Terracotta Light Bronzer
No. 2: Charlotte Tilbury |Hollywood Contour Wand
No. 3: Benefit |Hoola Matte Bronzer
No. 4: Jerome Alexander |Magic Minerals Bronzer
No. 5: Physicians Formula |Murumuru Butter Bronzer
View Full RankingThe descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.
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