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  • 10 Best Bronzers for Pale Skin 2024 | UK Makeup Artist Reviewed 1
  • 10 Best Bronzers for Pale Skin 2024 | UK Makeup Artist Reviewed 2
  • 10 Best Bronzers for Pale Skin 2024 | UK Makeup Artist Reviewed 3
  • 10 Best Bronzers for Pale Skin 2024 | UK Makeup Artist Reviewed 4
  • 10 Best Bronzers for Pale Skin 2024 | UK Makeup Artist Reviewed 5

10 Best Bronzers for Pale Skin 2024 | UK Makeup Artist Reviewed

Let's face it, here in the UK maintaining a natural year-round tan just isn't going to happen. Chances are, even in the summer those of us with light or pale skin are more likely to go beetroot red than golden anyway! Whatever the time of year, having a good bronzer is an essential part of your makeup kit. For fairer folks, there is nothing worse than looking orange, washed out, or grubby. 


Fear not, in this article we run down everything you need to know, including tips on picking products for yellow, cool, and neutral undertones. Stick around for our ranking of the top 10 best in the UK, from both drugstore and high-end favourites, Benefit's Hoola anyone? All available on Amazon, Boots, and John Lewis. Moreover, we have partnered with Makeup Artist Marie Dancer for reviewing and fact-checking the article so that we can deliver the best information to our users.

Last updated 21/03/2024

Quick List - Top Bronzers for Pale Skin

1

Guerlain

Terracotta Light Bronzer
Terracotta Light Bronzer

The Best Powdered Bronzer to Perfectly Match Your Skin's Undertone

2

Charlotte Tilbury

Hollywood Contour Wand
Hollywood Contour Wand

A Contour Wand to Produce a Lightweight, Sillky, Flawless Finish

3

Benefit

Hoola Matte Bronzer
Hoola Matte Bronzer

Best Choice for Maintaining a Natural Year-Round Glow, Complete With Compact and Brush

4

Jerome Alexander

Magic Minerals Bronzer
Magic Minerals Bronzer

A 4-in-1 Bronzing Palette to Match a Wide Variety of Skin Tones

5

Physicians Formula

Murumuru Butter Bronzer
Murumuru Butter Bronzer

A Cult Favourite Cream-to-Powder Bronzer, Great for Those With Oily Skin

Marie Dancer
Expert
Makeup Artist
Marie Dancer

As a professional make-up artist of ten years, Marie's job has taken her all over the UK working at top events, on TV shows and making up beautiful brides. For all her clients she loves emphasising their natural beauty by creating a flawless base that still looks like skin.

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Table of Contents

Fact-Checked & Approved by Makeup Artist Marie Dancer

Fact-Checked & Approved by Makeup Artist Marie Dancer

As a professional makeup artist of ten years, Marie's job has taken her all over the UK, working at top events, on TV shows and making up beautiful brides. For all of her clients, she loves emphasising their natural beauty by creating a flawless base that still looks like skin.


Find out more about Marie and what are her favourite makeup products are through her Instagram! She even shares some industry tips on makeup application too. And if you're interested in getting your makeup done by Marie, you can contact her via her email found at the top of her page.

How to Choose a Bronzer for Pale Skin in the UK

Key Points to Consider
  1. Ensure it is Two Shades Darker Than Your Skin Tone
  2. Find Out if Your Skin Has a Cool or Warm Undertone
  3. Consider Powder, Cream or Liquid Bronzers
  4. Choose a Shimmer or Matte Bronzer Depending on Desired Finish
1

Look for a Pink Toned Bronzer That's Two Shades Darker Than Your Natural Skin Tone

Look for a Pink Toned Bronzer That's Two Shades Darker Than Your Natural Skin Tone

Bronzers are going to show more prominently on pale skin, so it’s important to avoid shades that are too dark. That's why beauty experts recommend choosing a shade 1 or 2 shades darker than your natural skin tone.


When searching for a bronzer online, you should not only consider the depth of tone but the colour. In general, bronzers in lighter shades with pink tones such as rose or peach will be the most complimentary for fair-skinned individuals. 


Light tan and caramel colours are a great option for contouring. However, you should avoid reds and dark browns as they will be difficult to blend and can end up giving you a grubby, rather than sun-kissed, complexion. 


Refine your face shape with our Best Highlighters!

2

Select the Best Shade by Working Out if Your Skin Has a Cool or Warm Undertone

Select the Best Shade by Working Out if Your Skin Has a Cool or Warm Undertone

Undertones aren’t the same as skin tone, and stay the same regardless of your skin colour and whether you have a tan or not. Finding your skin undertone will help you select the most complimentary shade of bronzer.


Those with warm undertones have a base tone of yellow or gold, with veins that appear slightly green under the surface of the skin. People with these undertones tend to suit gold jewellery over silver. For warm undertones, we recommend bronzers that come in golden tan or peach shades.


Those with cool undertones have a base tone of blue, pink or red, with veins that appear blue or purple under the surface of the skin. As you may have guessed, people with these undertones tend to suit silver jewellery over gold. For cool undertones, we recommend bronzers that come in light pink or neutral shades.


Add a pop of colour with our Best Liquid Lipsticks!

3

Decide Between Powder, Cream or Liquid Bronzers Depending on Whether You Have Oily or Dry Skin

Decide Between Powder, Cream or Liquid Bronzers Depending on Whether You Have Oily or Dry Skin

Usually, you'll have a choice of a powder, a liquid, or a cream bronzer. Whichever you decide on, it's important for pale complexions to go for one that can be built up in thin layers to the desired shade, so as not to overdo it. 


  • Powders: This type comes in loose or pressed for. They are suitable for most skin types, including oily skin, and are easy for beginners to apply, as you can build colour gradually by dusting them onto the skin.

  • Cream: More subtle than other types, giving you more control over the colour density. A good choice for dry skin, they have a softer, more moisturising consistency. Cream bronzers can be applied using fingers or a brush, or you could choose a bronzer stick for speedy application.

  • Liquid: A thin consistency that can be tricky to apply, but will blend the most seamlessly. They're also a great choice for achieving a natural, radiant look, rather than a heavy contour. Liquid bronzers are multi-purpose as they can be used to mix into your foundation to deepen the shade if you catch a tan.
4

Choose a Shimmer Bronzer for a Glittery Glow, or a Matte Bronzer to Add Colour and Enhance Your Features

Choose a Shimmer Bronzer for a Glittery Glow, or a Matte Bronzer to Add Colour and Enhance Your Features

Finally, you'll need to decide whether you prefer a shimmer or a matte bronzer. Shimmer bronzers reflect the light to give your skin a luminous glow. Some are more glittery than others which can be a fun option if you like a bit of sparkle. However, they will highlight any blemishes or bumps on the face, which may be an issue for textured or acne-prone skin.


Matte bronzers are best for adding colour to pale complexions. A good choice for facial contour, they add depth and definition to enhance your feature. Just try not to be too heavy-handed when applying them so as to avoid harsh lines that will be more noticeable on fair skin. 


Complete the look with our Best Blushers!

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10 Best Bronzers for Pale Skin in the UK

Still unsure which one to go for? Here, in ranking order, are our picks for the top 9 best bronzers for pale skin to buy online in the UK!
Popularity
Products
Image
Click to purchase
Key features
1

Guerlain

Terracotta Light Bronzer

Guerlain Terracotta Light Bronzer 1

The Best Powdered Bronzer to Perfectly Match Your Skin's Undertone

2

Charlotte Tilbury

Hollywood Contour Wand

Charlotte Tilbury  Hollywood Contour Wand 1

A Contour Wand to Produce a Lightweight, Sillky, Flawless Finish

3

Benefit

Hoola Matte Bronzer

Benefit  Hoola Matte Bronzer 1

Best Choice for Maintaining a Natural Year-Round Glow, Complete With Compact and Brush

4

Jerome Alexander

Magic Minerals Bronzer

Jerome Alexander  Magic Minerals Bronzer 1

A 4-in-1 Bronzing Palette to Match a Wide Variety of Skin Tones

5

Physicians Formula

Murumuru Butter Bronzer

Physicians Formula  Murumuru Butter Bronzer 1

A Cult Favourite Cream-to-Powder Bronzer, Great for Those With Oily Skin

6

Sisley

Phyto-Touche Sun Glow Powder

Sisley Phyto-Touche Sun Glow Powder 1

A 3-Stage Bronzer With a Creamy Consistency, Perfect for Creating Radiant Skin

7

Bobbi Brown

Illuminating Bronzing Powder

Bobbi Brown Illuminating Bronzing Powder 1

A Shimmering Cool-Toned Pressed Pink for Very Fair or Porcelain Skin

8

No7

Intelligent Colour Bronzer

No7  Intelligent Colour Bronzer 1

A Barely-There Liquid Bronzer for Dry Skin Types Enriched With Vitamin A & E

9

Too Faced

Milk Chocolate Soleil Bronzer

Too Faced Milk Chocolate Soleil Bronzer 1

A Milk Chocolate Bronzer Infused With Cocoa Powder That's Good Enough to Eat

10

Rimmel London

Natural Bronzer

Rimmel London Natural Bronzer 1

Get a Touch of Sunshine Year-Round with This Warm Toned Shimmer

If you don't see the product you're looking for, you can request that it be listed.
No.1

Guerlain
Terracotta Light Bronzer

Terracotta Light Bronzer 1
Source:johnlewis.com
Reference price
£41.00
High Mid
Reference price
£41.00
High Mid

The Best Powdered Bronzer to Perfectly Match Your Skin's Undertone

Whether you have cool or warm undertones, Guerlain has you covered! As both shades are great for fairer skin types, you can choose between "Light Cool" and "Light Warm" to perfectly complement your complexion.


This powder bronzer blends two tan shades for complex colour and depth, with a pinky-peach tone for a healthy-looking glow. Giving an almost translucent finish, it’s hard to go overboard with this one allowing for impeccable blending every time. 

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No.2

Charlotte Tilbury
Hollywood Contour Wand

Hollywood Contour Wand 1
Source:amazon.co.uk
Reference price
£38.83
High Mid
Reference price
£38.83
High Mid

A Contour Wand to Produce a Lightweight, Sillky, Flawless Finish

New to contouring and not sure where to start? Charlotte Tilbury’s Hollywood Contour Wand ensures a lightweight, even application. This make's it ideal for first-timers, as it'll be easy to get the hang of.


This silky liquid bronzer blends seamlessly into the rest of your makeup for a flawless finish. We recommend this light-medium shade for pale skin, but you can also try the tan shade alongside it to create cut-glass cheekbones with a subtle shimmer and a sun-kissed glow. 

No.3

Benefit
Hoola Matte Bronzer

Reference price
£28.50
Mid

Best Choice for Maintaining a Natural Year-Round Glow, Complete With Compact and Brush

This is the paler shade variation of Benefit’s famed Hoola bronzer, in a light tan shade designed to complement fair skin tones that'll help maintain that year-round golden glow. It's also highly pigmented so a little goes a long way!


We recommend sweeping a small amount around the perimeter of the face and blending gently onto the forehead, chin and cheeks. As a bonus, inside the cuboid packaging is a mini soft brush and compact mirror for easy application when you’re out and about.

No.4

Jerome Alexander
Magic Minerals Bronzer

Magic Minerals Bronzer 1
Source:amazon.co.uk
Reference price
£14.99
Low Mid
Reference price
£14.99
Low Mid

A 4-in-1 Bronzing Palette to Match a Wide Variety of Skin Tones

The Jerome Alexander Magic Minerals Bronzer is a versatile 4-in-1 bronzing compact made to match a wide range of fair skin tones. Experiment with all four shades to customise the perfect colour for your unique tone, safe in the knowledge it'll last up to 12 hours.


A good choice if you are looking for a matte bronzer to take you through from summer to winter, the mineral formulation is hypoallergenic and safe to use as a bronzer, highlighter, blush and even an eye shadow! 

No.5

Physicians Formula
Murumuru Butter Bronzer

Murumuru Butter Bronzer 1
Source:boots.com
Reference price
£14.29
Low Mid
Reference price
£14.29
Low Mid

A Cult Favourite Cream-to-Powder Bronzer, Great for Those With Oily Skin

The Murumuru Butter Bronzer from Physicians Formula is a surprisingly good choice for those with oily skin. That's because it applies as a cream for seamless blending, but dries as a powder for a mattifying finish. The compact even comes with a sponge applicator, which is convenient for touch-ups on the go.


We've chosen the shade "light" for pale complexions. It has a very subtle peachy tint which will best compliment those with cool undertones, especially when worn with a similarly shaded blusher.

No.6

Sisley
Phyto-Touche Sun Glow Powder

Phyto-Touche Sun Glow Powder 1
Source:johnlewis.com
Reference price
£86.00
High
Reference price
£86.00
High

A 3-Stage Bronzer With a Creamy Consistency, Perfect for Creating Radiant Skin

Sisley’s Phyto-Touche Sun Glow Powder comprises of three shades: two golden beige and one rose pink. The almost cream-like consistency of the powder makes it incredibly comfortable for daily wear and smooth to apply with the included kabuki brush. 


Sweep a brush over all three for a blushed all-over tan, or apply in separate stages. Start with the light beige shade to add colour to the face, followed the medium to define and contour. Finally, top it all off by applying the rose pink to the apple of your cheek for a youthful, fresh-faced look!

No.7

Bobbi Brown
Illuminating Bronzing Powder

Reference price
£33.00
Mid

A Shimmering Cool-Toned Pressed Pink for Very Fair or Porcelain Skin

This shimmering light pink bronzer from Bobbi Brown adds a youthful flush to your complexion. It's a good choice for those with very fair or porcelain skin who often find tan and light brown shades to be too heavy. 


Not only is this a fab pale skin bronzer, but it can also be used for adding colour to the cheeks as a ‘barely there’ blush. Sweep on the ultra-soft pressed powder with a fluffy brush for radiant, sheer coverage.

No.8

No7
Intelligent Colour Bronzer

Intelligent Colour Bronzer 1
Source:amazon.co.uk
Reference price
£13.99
Low Mid
Reference price
£13.99
Low Mid

A Barely-There Liquid Bronzer for Dry Skin Types Enriched With Vitamin A & E

Enriched with Vitamins A & E, this nourishing liquid bronzer has a mousse-like consistency that won't become chalky or cakey once dried, making it a good choice for any fair-skinned folks with dry skin. 


This bronzer looks terrific when applied directly on bare skin and just as good when used as part of your full makeup regime. Just be warned, it will appear very dark right off the bat! But with a bit of blending, it will gradually adapt to your natural skin tone for subtle, sheer radiance.

No.9

Too Faced
Milk Chocolate Soleil Bronzer

Reference price
£27.00
Mid

A Milk Chocolate Bronzer Infused With Cocoa Powder That's Good Enough to Eat

The Too Faced Soleil Bronzer looks fantastic and smells good enough to eat, although we wouldn't recommend it. Infused with absorbent cocoa powder, this bronzer provides a natural matte finish, scented with mouth-watering milk chocolate.


One of the most long-wearing bronzers on the list, this one will stay put for up to 8 hours. It probably won’t be the one for you if you're after that "just-off-the-beach glow" as it's more of a contour shade, but it will give great depth and a nice all-over tan.

No.10

Rimmel London
Natural Bronzer

Natural Bronzer 1
Source:amazon.co.uk
Reference price
£4.20
Low
Reference price
£4.20
Low

Get a Touch of Sunshine Year-Round with This Warm Toned Shimmer

Rimmel London has been a trusted cosmetics brand in the UK for decades, and this sunkissed bronzer is no exception to the excellent quality products they produce. 


If you know and love this brand, a product at this bargain price will be a no brainer, but beware that it's only suitable for warm-toned skin. If you have cooler undertones, we recommend trying another product. 

Written and researched by Wren Mann

About Specialist Fact-Checked Articles

Marie Dancer
Makeup Artist
Marie Dancer

We partner with specialists across various fields to proof-read our buying guides to deliver accurate and reliable information. Our specialists do not endorse any products that we recommend.


- mybest UK

Top 5 Bronzers for Pale Skin

No. 1: GuerlainTerracotta Light Bronzer

No. 2: Charlotte Tilbury Hollywood Contour Wand

No. 3: Benefit Hoola Matte Bronzer

No. 4: Jerome Alexander Magic Minerals Bronzer

No. 5: Physicians Formula Murumuru Butter Bronzer

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The descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.

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