Eyeshadow is an obvious makeup bag staple, but nowadays, it's all about cream shadows. Their iconic status hasn't been achieved for nothing – they can better withstand heat, they're less likely to crease (bonus for mature eyes!) and the smooth texture allows seamless colour blending that looks effortless and doesn't irritate sensitive eyes.
We've put together a buying guide to help you compare metallic, glitter and cruelty-free creamy shadows from both drugstore and higher-end brands like NYX, Bobbi Brown and Barry M. With handy links to Boots, Amazon and more, this article is your ticket to vibrant and colourful palettes, pots and sticks that really make your peepers pop. Moreover, we have partnered with Makeup Artist Marie Dancer for reviewing and fact-checking the article so that we can deliver the best information to our users.
Quick List - Top Cream Eyeshadows
NYX
Ten Electrifying Glitter Shadows From a Beloved Makeup Icon
As a professional make-up artist of ten years, Marie's job has taken her all over the UK working at top events, on TV shows and making up beautiful brides. For all her clients she loves emphasising their natural beauty by creating a flawless base that still looks like skin.
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As a professional makeup artist of ten years, Marie's job has taken her all over the UK, working at top events, on TV shows and making up beautiful brides. For all of her clients, she loves emphasising their natural beauty by creating a flawless base that still looks like skin.
Find out more about Marie and what are her favourite makeup products are through her Instagram! She even shares some industry tips on makeup application too. And if you're interested in getting your makeup done by Marie, you can contact her via her email found at the top of her page.
Eyeshadow palettes have been having their moment lately and we can't deny that they provide great variety and experimenting options. A range of shades allows you to blend colours and try out different looks.
However, ask yourself this – how often do you actually finish a whole palette of eyeshadow? Colour collections look cool on the shelf, but the price doesn't always justify the amount of use you get.
Luckily for us casual eyeshadow wearers, many top makeup brands are making fewer palettes and more single colour options, in both cream and powder form. By choosing and sticking to a signature shade, you can save money and avoid waste by using every last drop of a cream shadow you know looks amazing on you.
Many individual cream eyeshadows come in little pots. They can be applied quickly and easily with fingertips, but they can also make it hard to control the amount of product you use and where you put it. Generally, using a separate eyeshadow brush is best as it allows you to add a more precise block of colour.
Tiny pots of cream eyeshadow won't take up too much makeup bag space, plus they're usually packed with more colour than you'd find in sections of a palette. A little cream shadow goes a long way, so you do really get your money's worth. Just make sure you screw the lid on carefully after each use to stop your cream shadow drying out.
If you aren't the most confident makeup artist, a pen-style 'stick' of cream eyeshadow is a great choice as it is just like drawing on your face – but with much more sophisticated results.
They allow you to create a subtle smudge of colour around your eye without wasting any of the product. This type of cream shadow comes with a snap-shut lid and is the perfect shape for long, thin makeup bags. They can also be used as eyeliner, so you are getting two products in one!
Some of us prefer our cream eyeshadows on the oozy side, for drama and more solid colour. These often come in a bottle with a super-soft 'deer foot' tipped wand, which will enables you to smear a lot of colour over the eyelid and create a dramatic, almost glossy look that is perfect for nights out.
Wands provide great control, though they're not as user-friendly as eyeshadow sticks as you use two or three fingers to pinch the wand as you would with a traditional lip gloss. As with pots, it's important to keep the lid on securely. Avoid pumping too, which draws air into the bottle and causes creams to dry out.
To complete your look, use false lashes and a cruelty-free mascara!
If you want a cream eye shadow that creates a look that is noticeable from a distance, try a matte version. The benefits of cream mattes are that they don't crease, plus the dense consistency produces long-lasting colour without reflecting too much light and thus avoiding a greasy appearance. Darker shades can be used to create drama, perfect for evening looks or as a matte base for shimmery shades to go on top.
Matte shadows can be pretty intense, so they tend to look best on faces with strong features that can hold a lot of makeup. If you are confident in your looks and feel your face can hold a lot of dramatic colours, a matte cream eyeshadow could be the pick for you. If you prefer a more subtle look, try a metallic or shimmer shadow instead.
Perhaps a bold matte eyeshadow is a little too eye-popping for your liking. You may be looking for the kind of shadow that is more forgiving on the features, or you might just fancy a more subtle makeup you can wear for work or casual events. In these cases, we think a metallic or gently shimmering cream eyeshadow is your best bet.
This type of shadow will catch the light and is thus highly flattering, no matter your face shape or colouring. It can be layered if you want a higher-impact look, but a single coat of metallic cream eyeshadow looks subtle and won't pull focus.
To open up mature eyes, use a finely milled, natural shimmer shade all over the lid and in the inner corner of the eye. Avoid bringing shimmer shades higher than the socket as this can sit in fine lines, look frosty and ageing.
When aiming to create a statement twinkly lid, only a glitter eyeshadow will cut it. This is another look best suited to those who are more confident in their makeup skills as well as their facial features, since there is definitely a knack to producing a solid glitter eyelid that stays put and looks neat.
We recommend starting with a base layer of primer (and even a secret second sweep of standard shadow) to ensure glitter stays in place. This is the kind of fun makeup everyone deserves, and a few practice runs will help, but the benefit of cream shadows full of tiny sparkles is that they require much less effort than loose glitter powders which can be messy and tricky to get right.
See our picks for the best eyeshadow primers.
Pro tip: When creating a glitter eye look, make sure you do your eyes first before foundation as you can easily clean up any fallout.
To keep things simple we suggest shopping shades based on eye colour: that's what eyeshadow is there to accentuate! Keep the colour wheel in mind and choose the 'opposite' shade to your eye colour or neighbouring tones. This will flatter your eyes and help make them super striking.
For example, hazel eyes suit reddish browns, while terracottas and purples bring out their green. Blue eyes look phenomenal with orange-toned shadows such as bronze, coral and warm golden brown. Black shadow also looks highly dramatic with blue eyes. Green eyes look particularly good with lilacs and lavenders, but golds, creams and browns also work.
If you have extremely dark brown eyes, you can pull off the biggest range of bright shades, though chocolates, gold and bronze produce smoldering subtlety while pinks, mauves and champagnes help dark irises really pop. Always remember though: rules are there to be broken!
Although they're fairly rare, water-resistant eyeshadows are out there if you want them. This is obviously a brilliant idea if you're planning poolside makeup or want to look fierce at your next water fight, but waterproof eyeshadow can be handy even if you're not about to ride the log flume.
Sweat and humidity can also affect the look of your makeup, but certain formulas have reduced risk of smudging. Waterproof cream eye shadows usually contain silicone- or acrylate-based polymers. These have an adhesive quality that creates a lightweight, breathable film over your eyelid.
The benefits are, of course, that they stay put much longer than other creams. They will, however, require an oil-based makeup remover come bedtime, while standard cream shadows only require your usual cleanser.
Products | Image | Click to purchase | Key features | |
---|---|---|---|---|
1 | Barry M Euphoric Metallic Eyeshadow Cream | ![]() | Vegan Cream Shadow Pots With Tons of Attitude | |
2 | Charlotte Tilbury Eyes to Mesmerise Cream Eyeshadow | ![]() | A Stunning, Metallic, Water-Infused Formula | |
3 | NYX Glitter Goals Cream Eyeshadow Palette | ![]() | Ten Electrifying Glitter Shadows From a Beloved Makeup Icon | |
4 | Too Faced Melted Chocolate Matte Eyeshadow | ![]() | Like a Box of Chocolates for Your Eyelids | |
5 | Too Faced Doll Sized Cream Eyeshadow Palette | ![]() | Shimmering Pinks to Prove Kitty Got Claws | |
6 | Pixi by Petra Liquid Fairy Lights Cream Eyeshadow | ![]() | Fairy Dust Glimmer for Your Lids | |
7 | Stila Magnificent Metals Glitter & Glow Liquid Eye Shadow | ![]() | Dramatic Glitter Glam With a Striking Effect | |
8 | Lancôme Ombre Hypnôse Stylo Cream Eyeshadow | ![]() | Lightweight Metallic Colour That Lasts All Day | |
9 | Maybelline Color Tattoo 24 Hour Cream Eyeshadow | ![]() | Mini Pots of Metallic Magic | |
10 | Bobbi Brown Long-Wear Cream Shadow Stick | ![]() | Time-Saving, Long-Lasting Matte Colour |
Sitting pretty in the number one spot on our list is Barry M's range of mini metallic eyeshadow creams. They are cheap and cheerful and they make makeup simple – choose one shade and wear it daily, or experiment with a few! Plus, Barry M's product range is completely vegan and cruelty free.
There are six shades in the range including warm, pink- and orange-tinged shades of gold and bronze as well as a gorgeous blue and a jewelly green. Applied with your ring finger in a couple of dabs, the colour stays on proudly for several hours, providing a warming, sparkly frame to any eyelids.
Charlotte Tilbury's Eyes to Mesmerise cream eyeshadow is a hugely popular product at the very top of the price range. These mini pots are so great, once you know your signature shade you'll be using the very last smudge of colour and re-buying again and again. They brighten and perk up tired eyes in a flash!
As this cream is infused with water, it's extremely lightweight and pleasant to the touch, so it won't cake or clump on the eyelid. Probably the top selling point is the inclusion of vitamin E, which soothes and hydrates eyelids making the higher price tag well worth it. Choose from just two classic shades of pink or gold and get glowing!
The more seasoned makeup lovers among you will be aware that in glitter eyeshadow terms, NYX know what's up. They have released endless palettes over the last two decades, and their creamy glitter shadow formula is finessed to perfection. It glides on easily and stays put without creases or smudging.
The ten colours in this palette include statement glitzy black, classic silver and gold, all of which are perfect for sprucing up your standard smoky eye. There are also four elegant pinks that have a feminine whimsy, plus purple and blues that will ensure your eyes sparkle their brightest.
Now, the eyes may not seem like the most appropriate place to smear chocolate, but bear with us. If their smoky pink palette wasn't up your alley, Too Faced have released a range of silky-smooth matte cream shadows that ensure your eyes get their just desserts.
The chocolatey creams, pinks and browns are delectable on any skin tone and complement brown and green eyes while making blue eyes pop. This product is also waterproof, meaning it won't budge even on sticky, sweaty days at the seaside or through night-long dancefloor marathons. A product suitable for daily wear but glam enough for night.
If you're after a sexy, neutral-toned eyeshadow palette, this has to be your pick. Everything from the sassy leopard-print case to the glimmering pinks, creams and midnight black say scandal-meets-subtlety. Use a plush silky shadow brush to smother your lids in a blend of sultry shades.
This mini palette costs around the same as some of our single eyeshadows, so value for money is a no-brainer. Add to that the built-in mirror for toilet-break touch-ups and the fact these shadows are scented with tequila sunrise and you've got yourself a winning formula.
Want an ethereal pixie look? The whole Pixi by Petra range was made for you. We love these glimmering tubes of metallic cream that come in stunning pastel shades – as well as two gorgeous pinks, there's a funky silver that would flatter any eyes or skin tone.
The handy tube makes the glitzy shadow simple to apply using a super soft wand, and the product may be glitter-rich, but it still glides smoothly onto skin. The effect is definitely more VIP than trackie Bs; it provides a noticeable sweep of sparkle that gives your eyes their time to shine. More good news is that the entire Pixi range is totally cruelty-free.
Pop this little wand in your pocket for an emergency burst of glitter on the move. This is another fun, flirtatious cream eye shadow that twinkles with life and requires only a single sweep along the lid to make a statement. The soft wand is textured enough to avoid blobs and clumping.
Stila is a completely cruelty-free brand so you can sleep soundly knowing you've chosen an ethically respectable product. Plus, we love the range of shades which include a couple of flattering pinks, a silver-spiked black and classic bronze and gold. One downside is that there is a big risk of drying if the lid isn't screwed on correctly every time.
One of the best-selling cream eyeshadow sticks on the market for good reason, Lancôme's luxury stylo pen is easy to use, available in a good range of shades and provides colour that lasts. The standard golds and bronzes glisten tastefully, while dark blues, sands, browns and purples are available too.
While this isn't a waterproof makeup, it stays put for at least 12 hours. For the price, however, this really is one of the best subtle colour ranges and years topping makeup charts can't be wrong. The fine tip and smooth-twist mechanism make it easy to eek out the product over months.
Opt for one of these cute little pots of metallic colour from Maybelline if you love the idea of choosing a one-off eyeshadow colour that works for every day and stays in place for ages. The shades range from gold and bronze through peaches, pinks and dusky taupe.
Sadly, several beauty bloggers, YouTubers and influencers report that it doesn't quite reach the 12-hour mark without some creasing, though it does stay put. For affordable colour, however, it's a decent pick and can be applied with precision using a fine-tip brush.
We like this super-efficient eyeshadow stick because it takes up minimal makeup bag space and can be easily slipped into a pocket for touch-ups on the go – not that you'll need them! The creamy, matte formula has excellent staying power according to reviewers online.
This product is available in a huge range of shades, including several creams, browns, purples, pinks, bronze and a couple of greys so there are multiple picks for every eye colour on the 'no-makeup' side of the spectrum. The high price tag and the fact this cream eyeshadow isn't cruelty-free are what keep it lower down our list.
Written and researched by Annie Hopkins
No. 1: Barry M|Euphoric Metallic Eyeshadow Cream
No. 2: Charlotte Tilbury|Eyes to Mesmerise Cream Eyeshadow
No. 3: NYX |Glitter Goals Cream Eyeshadow Palette
No. 4: Too Faced|Melted Chocolate Matte Eyeshadow
No. 5: Too Faced|Doll Sized Cream Eyeshadow Palette
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