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  • 10 Best Strawberry Jams | UK Nutritionist Reviewed 1
  • 10 Best Strawberry Jams | UK Nutritionist Reviewed 2
  • 10 Best Strawberry Jams | UK Nutritionist Reviewed 3
  • 10 Best Strawberry Jams | UK Nutritionist Reviewed 4
  • 10 Best Strawberry Jams | UK Nutritionist Reviewed 5

10 Best Strawberry Jams | UK Nutritionist Reviewed

Besides traditional-style preserves, nowadays jams come in many varieties to cater to different diets, from organic and reduced sugar recipes to those made with stevia for diabetics. To help you choose the jar that suits your requirements, we've compiled this ranking list of our ten favourites. 


Including conserves from famous French brands Bonne Maman and St. Dalfour as well as beloved British brand Wilkin & Sons, you'll be able to purchase them easily from Asda, Amazon, Waitrose, and Tesco. So, who's ready for strawberry jam on toast? Moreover, we have partnered with Nutritionist Tara Corbett for reviewing and fact-checking the article so that we can deliver the best information to our users.

Last updated 02/02/2025

Quick List - Top Strawberry Jams

1

Wilkin & Sons

Tiptree Little Scarlet Strawberry Conserve
Tiptree Little Scarlet Strawberry Conserve

The Finest Strawberry Jam Approved by the Queen

2

Thursday Cottage

Organic Strawberry Jam
Organic Strawberry Jam

Organic Small-Batch Jam Made With Passion

3

Streamline

Reduced Sugar Strawberry Jam
Reduced Sugar Strawberry Jam

Affordable and Low in Sugar Yet Very Tasty

4

The Mercers of Yorkshire

Scrumptious Strawberry Conserve
Scrumptious Strawberry Conserve

Full-Flavoured and Made in Yorkshire With 56% Strawberries

5

Tesco

Finest Strawberry Conserve
Finest Strawberry Conserve

Own-Brand Conserve Great for Victoria Sponges

Tara Corbett
Expert
Nutritionist
Tara Corbett

mybest UK specialist Tara is a nutritionist and energy coach who helps clients lose weight, improve their eating habits, and get their energy back through their nutrition. Tara specialises in helping busy parents specifically improve their eating with ease and without overwhelm, and get back on track so the whole family can benefit.

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Table of Contents

Fact-Checked & Approved by Nutritionist Tara Corbett

Fact-Checked & Approved by Nutritionist Tara Corbett

Tara is a nutritionist and energy coach who helps clients to lose weight, improve their eating habits, and get their energy back through better nutrition. She specialises in helping busy parents improve their diets without overwhelming them with information, and get them back on track so that the whole family can benefit.

How to Choose Strawberry Jam in the UK

Key Points to Consider
  1. Consider Jam Made With Low Sugar or Unrefined Alternatives 
  2. Look for a Strawberry Content of 45% and Up for a Better Quality Jam
  3. Keep an Eye on the Product Origin if You're Keen on Eating Locally
1

Consider Jam Made With Low Sugar or Unrefined Alternatives for a Healthier Choice

Consider Jam Made With Low Sugar or Unrefined Alternatives for a Healthier Choice

Try Low-Sugar Jams or Those Sweetened With Stevia if You're Cutting Down

With more people becoming aware of their health these days, there are now strawberry jams on the market made with a reduced amount of sugar or alternative sweeteners such as stevia, which effectively lower the number of calories and the sugar content.


While most people can enjoy this condiment in its traditional way or as a treat, those who have special requirements should check the calories and sugar to ensure it is suitable. For reference, the NHS recommends adults stick to a maximum of 30 grams of free sugars per day. 


If you're looking for healthy sweeteners, consider the best honeys.

Opt For Unrefined Sugars Like Fruit Concentrates for a Less Processed Option

Most of the time jam manufacturers don't specify the kinds of sugar used which lacks transparency to consumers, however, there are brands that do mention them, which can be helpful to the health-conscious. 


For example, unrefined sugars such as cane sugar or unsweetened concentrated fruit juices may be substituted, which are seen as much healthier than the overly-processed white sugar used by most manufacturers. 


As much as this information will allow you to have a better idea of the sugars you're consuming, it also gives you the choice to choose a desirable form of sugar that matches your health or dietary requirements.

2

Look for a Strawberry Content of 45% and Up for a Better Quality Jam

Look for a Strawberry Content of 45% and Up for a Better Quality Jam

Wondering how many 'real' strawberries a jam contains? Generally speaking, it should contain at least 45% of fruit per 100 grams in order to be classified as fruit jam. You'll be able to spot this information easily on the label of your chosen jam. 


Indeed, a greater fruit content will not only mean a better quality jam, but also that you're consuming more real strawberries, giving a 'healthier' impression. However, remember that a traditional jam has a strawberry-to-sugar ration of 1 to 1, so you are likely to consume more sugars when more strawberries are used in the recipe. 


Thanks to the sugar alternatives we've mentioned, nowadays it's possible to find a jam that contains less sugar while maintaining the amount of real strawberries used. That said, don't worry too much – as the saying goes, everything in moderation! 

3

Where's the Strawberry Jam From? Shop British or Try Something Different

Where's the Strawberry Jam From? Shop British or Try Something Different

It's always nice to be curious about the origin of the food on your table, especially if you're keen on eating locally or reducing your carbon footprint. We're lucky enough to be located in an area where we can try different brands of strawberry jam from various neighbouring countries, but if you're particularly into local brands, we've included the county where the jam is made. Why not see if any of the British jams are made near your hometown?


Check out marmalades and peanut butters if you fancy more flavours on your toast.

Was the Buying Guide helpful?

10 Best Strawberry Jams in the UK

This ranking has been compiled by the writing team at mybest UK via careful evaluation of the points made in the buying guide and thorough research of each product and comparing multiple verified customer reviews across the EC sites used.
Popularity
Products
Image
Click to purchase
Key features
1

Wilkin & Sons

Tiptree Little Scarlet Strawberry Conserve

Wilkin & Sons Tiptree Little Scarlet Strawberry Conserve 1

The Finest Strawberry Jam Approved by the Queen

2

Thursday Cottage

Organic Strawberry Jam

Thursday Cottage Organic Strawberry Jam 1

Organic Small-Batch Jam Made With Passion

3

Streamline

Reduced Sugar Strawberry Jam

Streamline  Reduced Sugar Strawberry Jam 1

Affordable and Low in Sugar Yet Very Tasty

4

The Mercers of Yorkshire

Scrumptious Strawberry Conserve

The Mercers of Yorkshire Scrumptious Strawberry Conserve 1

Full-Flavoured and Made in Yorkshire With 56% Strawberries

5

Tesco

Finest Strawberry Conserve

Tesco  Finest Strawberry Conserve  1

Own-Brand Conserve Great for Victoria Sponges

6

St. Dalfour

Strawberry Fruit Spread

St. Dalfour Strawberry Fruit Spread 1

A Gourmet Jam That Gets Its Sweetness From Concentrated Fruit Juices

7

Amazon Brand

Happy Belly Select 75% Strawberry JamPack of 2

Amazon Brand Happy Belly Select 75% Strawberry Jam 1

Made With Only 3 Ingredients and 75% Real Strawberries

8

Bonne Maman

Strawberry Intense

Bonne Maman Strawberry Intense 1

Indulge Your Taste Buds With an Intense Flavour

9

Bodrum Farm Selection

Strawberry Jam

Bodrum Farm Selection Strawberry Jam 1

A Budget-Friendly Choice for Jam Lovers

10

Good Good

Strawberry Jam With Stevia

Good Good  Strawberry Jam With Stevia 1

Healthier, 22-Calorie Jam That Swaps Sugar for Stevia

If you don't see the product you're looking for, you can request that it be listed.
No.1

Wilkin & Sons
Tiptree Little Scarlet Strawberry Conserve

Tiptree Little Scarlet Strawberry Conserve 1
Source:amazon.co.uk
Reference price
£4.35
Mid
Reference price
£4.35
Mid

The Finest Strawberry Jam Approved by the Queen

It's pretty obvious why this is our favourite product, as even the Queen herself adores this recipe. This is the only jam in the world made from the rare, wild strawberry species 'Little Scarlet', which makes this an even more extraordinary spread.

With the entire jar filled with the pulp of this wonder-berry, even a small amount will bring an intense flavour sensation to your taste buds. We highly recommend serving this jam with Cornish clotted cream on freshly baked scones, just like the Queen would do. 

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No.2

Thursday Cottage
Organic Strawberry Jam

Organic Strawberry Jam 1
Source:amazon.co.uk
Organic Strawberry Jam 2
Source:amazon.co.uk
Reference price
£15.32
High
Reference price
£15.32
High

Organic Small-Batch Jam Made With Passion

Many people believe that you can feel the passion of a person through their cooking, and indeed, Thursday Cottage perfectly proves that notion. Made from the simplest ingredients, the sweetness of the organic strawberries is truly noticeable and truly divine.


Once you've learnt that this jam is only made in small batches right here in the UK, you'll soon understand how it earns its seal of quality. The effort and passion are simply phenomenal. You'll never get enough of this jam!

No.3

Streamline
Reduced Sugar Strawberry Jam

Reference price
£1.60
Low Mid

Affordable and Low in Sugar Yet Very Tasty

There's a reason why this came third on our list: it's a very affordable jam that satisfies your sweet tooth just at the right spot and contains whole strawberries as well. This might sound just like an ordinary strawberry conserve, but it's one of those things that reminds us happiness can be as simple as enjoying a classic jam in the morning.


This product is also perfect for those who prefer sugar over stevia but are looking for a reduced sugar option – it's essentially a 'real' jam using 'real' sugars, yet it's also healthier with lower calories. 

No.4

The Mercers of Yorkshire
Scrumptious Strawberry Conserve

Reference price
£3.25
Mid
Reference price
£3.25
Mid

Full-Flavoured and Made in Yorkshire With 56% Strawberries

This punchy jam is made by a couple from Yorkshire, who only produce their product with locally-sourced, in-season fruit to make sure you experience the flavours of the strawberries at their very best.


What's more, this 56% fruit conserve has been crowned the winner in Deliciously Yorkshire Awards' 'best jam' category. It's also incredibly cheap compared to other commercial brands (or even other local artisan brands) so there really is no reason not to give this one a try! 

No.5

Tesco
Finest Strawberry Conserve

Finest Strawberry Conserve  1
Source:tesco.com
Reference price
£1.50
Low Mid
Reference price
£1.50
Low Mid

Own-Brand Conserve Great for Victoria Sponges

While many supermarket own brands fill their jam jars with strawberry puree and glucose syrup, Tesco's Finest conserve sticks to the real thing. With 55 grams of fruit per 100 grams, it has a good amount of chunky strawberry pieces and a thick, rich texture that's well-set. 


All of this, alongside the reasonable price, lends this jam well to be used as a sponge cake or Swiss roll filling. Previous tasters also praise its homemade taste and balanced sweetness, especially when paired with cream on a freshly-baked scone. Yum! 

No.6

St. Dalfour
Strawberry Fruit Spread

Reference price
£2.50
Mid

A Gourmet Jam That Gets Its Sweetness From Concentrated Fruit Juices

A perfect product for those trying to avoid artificial sugar, this is the only jam on the list that uses concentrated fruit juices for sweetness. With its gourmet taste, you wouldn't even know that pineapple, grape and date juices are used without checking the label!


On the downside, it does offer fewer servings for the same price as other brands. Plus, the rather unique design makes it difficult to scoop up the jam halfway through the jar, which can be frustrating when you're trying to get the last bits out or you're in need of a speedy breakfast. 

No.7

Amazon Brand
Happy Belly Select 75% Strawberry JamPack of 2

Happy Belly Select 75% Strawberry Jam 1
Source:amazon.co.uk
Reference price
£10.70
High Mid
Reference price
£10.70
High Mid

Made With Only 3 Ingredients and 75% Real Strawberries

Next up, a jam that consists of 75 g of real strawberries per 100 g, so you could say you're practically eating the fruit itself! This tasty spread is full of distinctive fruit pieces and is made from only three real ingredients: strawberries, sugar and lemon juice. 


Some might be hesitant about buying this Amazon-brand jam as it's relatively pricey compared to most on the market, but with over a thousand positive reviews, it's hard not to want to give it a go. Plus, the price is for over a kilo of strawberry jam, which sounds like a heavenly deal to us! 

No.8

Bonne Maman
Strawberry Intense

Reference price
£3.20
Mid

Indulge Your Taste Buds With an Intense Flavour

With 30% less sugar used, this jam is relatively low in calories while satisfying your taste buds with an intense strawberry flavour. You'll also be glad to hear that blackcurrant juice is used as well as sugar to sweeten the jam, so you know you're consuming at least some natural sugar! 


Advantageous though this is, if you have refined taste buds you might not be as enamoured by the slight hint of blackcurrant in your strawberry jam, especially if you're looking to use it for specific recipes. 

No.9

Bodrum Farm Selection
Strawberry Jam

Reference price
£1.69
Low Mid
Reference price
£1.69
Low Mid

A Budget-Friendly Choice for Jam Lovers

You'll be glad to hear this budget-friendly jam not only tastes delightful and fruity, but it also contains the most servings, proving that just because you're on a limited budget, you don't have to forego quality. 


However, it's worth noting that this jam also contains the highest number of calories at 318 per 100 g. So, unless you're not bothered about counting calories, you might want to be slightly more cautious about how many servings you slather on your toast. 

No.10

Good Good
Strawberry Jam With Stevia

Reference price
£4.99
High Mid

Healthier, 22-Calorie Jam That Swaps Sugar for Stevia

If you're concerned about your sugar and calorie intake, this is the jam you've been looking for! With only 22 calories and 3.9 g of sugar per 100 g, you can have as much as you want without feeling guilty, all while enjoying its delicious sweetness.


While this may sound like the 'dream jam', it does have a relatively thin consistency that might put some people off. Also, one of the sweeteners used, erythritol, can have adverse effects for those with a more sensitive stomach when a large amount is consumed in one go.

A Royal Scone Recipe for Your Favourite Jam

A Royal Scone Recipe for Your Favourite Jam

With all this talk of sweet strawberry jam, we bet you're dreaming of a generously-slathered scone as much as we are. You even know the Queen's favourite jam, so why not try making a batch from the royal recipe?

Written and researched by Angina Chow

Top 5 Strawberry Jams

No. 1: Wilkin & SonsTiptree Little Scarlet Strawberry Conserve

No. 2: Thursday CottageOrganic Strawberry Jam

No. 3: Streamline Reduced Sugar Strawberry Jam

No. 4: The Mercers of YorkshireScrumptious Strawberry Conserve

No. 5: Tesco Finest Strawberry Conserve

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The descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.

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