Besides traditional-style preserves, nowadays jams come in many varieties to cater to different diets, from organic and reduced sugar recipes to those made with stevia for diabetics. To help you choose the jar that suits your requirements, we've compiled this ranking list of our ten favourites.
Including conserves from famous French brands Bonne Maman and St. Dalfour as well as beloved British brand Wilkin & Sons, you'll be able to purchase them easily from Asda, Amazon, Waitrose, and Tesco. So, who's ready for strawberry jam on toast? Moreover, we have partnered with Nutritionist Tara Corbett for reviewing and fact-checking the article so that we can deliver the best information to our users.
Quick List - Top Strawberry Jams
Wilkin & Sons
The Finest Strawberry Jam Approved by the Queen
The Mercers of Yorkshire
Full-Flavoured and Made in Yorkshire With 56% Strawberries
mybest UK specialist Tara is a nutritionist and energy coach who helps clients lose weight, improve their eating habits, and get their energy back through their nutrition. Tara specialises in helping busy parents specifically improve their eating with ease and without overwhelm, and get back on track so the whole family can benefit.
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Tara is a nutritionist and energy coach who helps clients to lose weight, improve their eating habits, and get their energy back through better nutrition. She specialises in helping busy parents improve their diets without overwhelming them with information, and get them back on track so that the whole family can benefit.
With more people becoming aware of their health these days, there are now strawberry jams on the market made with a reduced amount of sugar or alternative sweeteners such as stevia, which effectively lower the number of calories and the sugar content.
While most people can enjoy this condiment in its traditional way or as a treat, those who have special requirements should check the calories and sugar to ensure it is suitable. For reference, the NHS recommends adults stick to a maximum of 30 grams of free sugars per day.
If you're looking for healthy sweeteners, consider the best honeys.
Most of the time jam manufacturers don't specify the kinds of sugar used which lacks transparency to consumers, however, there are brands that do mention them, which can be helpful to the health-conscious.
For example, unrefined sugars such as cane sugar or unsweetened concentrated fruit juices may be substituted, which are seen as much healthier than the overly-processed white sugar used by most manufacturers.
As much as this information will allow you to have a better idea of the sugars you're consuming, it also gives you the choice to choose a desirable form of sugar that matches your health or dietary requirements.
Wondering how many 'real' strawberries a jam contains? Generally speaking, it should contain at least 45% of fruit per 100 grams in order to be classified as fruit jam. You'll be able to spot this information easily on the label of your chosen jam.
Indeed, a greater fruit content will not only mean a better quality jam, but also that you're consuming more real strawberries, giving a 'healthier' impression. However, remember that a traditional jam has a strawberry-to-sugar ration of 1 to 1, so you are likely to consume more sugars when more strawberries are used in the recipe.
Thanks to the sugar alternatives we've mentioned, nowadays it's possible to find a jam that contains less sugar while maintaining the amount of real strawberries used. That said, don't worry too much – as the saying goes, everything in moderation!
It's always nice to be curious about the origin of the food on your table, especially if you're keen on eating locally or reducing your carbon footprint. We're lucky enough to be located in an area where we can try different brands of strawberry jam from various neighbouring countries, but if you're particularly into local brands, we've included the county where the jam is made. Why not see if any of the British jams are made near your hometown?
Check out marmalades and peanut butters if you fancy more flavours on your toast.
Products | Image | Click to purchase | Key features | |
---|---|---|---|---|
1 | Wilkin & Sons Tiptree Little Scarlet Strawberry Conserve | ![]() | The Finest Strawberry Jam Approved by the Queen | |
2 | Thursday Cottage Organic Strawberry Jam | ![]() | Organic Small-Batch Jam Made With Passion | |
3 | Streamline Reduced Sugar Strawberry Jam | ![]() | Affordable and Low in Sugar Yet Very Tasty | |
4 | The Mercers of Yorkshire Scrumptious Strawberry Conserve | ![]() | Full-Flavoured and Made in Yorkshire With 56% Strawberries | |
5 | Tesco Finest Strawberry Conserve | ![]() | Own-Brand Conserve Great for Victoria Sponges | |
6 | St. Dalfour Strawberry Fruit Spread | ![]() | A Gourmet Jam That Gets Its Sweetness From Concentrated Fruit Juices | |
7 | Amazon Brand Happy Belly Select 75% Strawberry Jam|Pack of 2 | ![]() | Made With Only 3 Ingredients and 75% Real Strawberries | |
8 | Bonne Maman Strawberry Intense | ![]() | Indulge Your Taste Buds With an Intense Flavour | |
9 | Bodrum Farm Selection Strawberry Jam | ![]() | A Budget-Friendly Choice for Jam Lovers | |
10 | Good Good Strawberry Jam With Stevia | ![]() | Healthier, 22-Calorie Jam That Swaps Sugar for Stevia |
It's pretty obvious why this is our favourite product, as even the Queen herself adores this recipe. This is the only jam in the world made from the rare, wild strawberry species 'Little Scarlet', which makes this an even more extraordinary spread.
With the entire jar filled with the pulp of this wonder-berry, even a small amount will bring an intense flavour sensation to your taste buds. We highly recommend serving this jam with Cornish clotted cream on freshly baked scones, just like the Queen would do.
Many people believe that you can feel the passion of a person through their cooking, and indeed, Thursday Cottage perfectly proves that notion. Made from the simplest ingredients, the sweetness of the organic strawberries is truly noticeable and truly divine.
Once you've learnt that this jam is only made in small batches right here in the UK, you'll soon understand how it earns its seal of quality. The effort and passion are simply phenomenal. You'll never get enough of this jam!
There's a reason why this came third on our list: it's a very affordable jam that satisfies your sweet tooth just at the right spot and contains whole strawberries as well. This might sound just like an ordinary strawberry conserve, but it's one of those things that reminds us happiness can be as simple as enjoying a classic jam in the morning.
This product is also perfect for those who prefer sugar over stevia but are looking for a reduced sugar option – it's essentially a 'real' jam using 'real' sugars, yet it's also healthier with lower calories.
This punchy jam is made by a couple from Yorkshire, who only produce their product with locally-sourced, in-season fruit to make sure you experience the flavours of the strawberries at their very best.
What's more, this 56% fruit conserve has been crowned the winner in Deliciously Yorkshire Awards' 'best jam' category. It's also incredibly cheap compared to other commercial brands (or even other local artisan brands) so there really is no reason not to give this one a try!
While many supermarket own brands fill their jam jars with strawberry puree and glucose syrup, Tesco's Finest conserve sticks to the real thing. With 55 grams of fruit per 100 grams, it has a good amount of chunky strawberry pieces and a thick, rich texture that's well-set.
All of this, alongside the reasonable price, lends this jam well to be used as a sponge cake or Swiss roll filling. Previous tasters also praise its homemade taste and balanced sweetness, especially when paired with cream on a freshly-baked scone. Yum!
A perfect product for those trying to avoid artificial sugar, this is the only jam on the list that uses concentrated fruit juices for sweetness. With its gourmet taste, you wouldn't even know that pineapple, grape and date juices are used without checking the label!
On the downside, it does offer fewer servings for the same price as other brands. Plus, the rather unique design makes it difficult to scoop up the jam halfway through the jar, which can be frustrating when you're trying to get the last bits out or you're in need of a speedy breakfast.
Next up, a jam that consists of 75 g of real strawberries per 100 g, so you could say you're practically eating the fruit itself! This tasty spread is full of distinctive fruit pieces and is made from only three real ingredients: strawberries, sugar and lemon juice.
Some might be hesitant about buying this Amazon-brand jam as it's relatively pricey compared to most on the market, but with over a thousand positive reviews, it's hard not to want to give it a go. Plus, the price is for over a kilo of strawberry jam, which sounds like a heavenly deal to us!
With 30% less sugar used, this jam is relatively low in calories while satisfying your taste buds with an intense strawberry flavour. You'll also be glad to hear that blackcurrant juice is used as well as sugar to sweeten the jam, so you know you're consuming at least some natural sugar!
Advantageous though this is, if you have refined taste buds you might not be as enamoured by the slight hint of blackcurrant in your strawberry jam, especially if you're looking to use it for specific recipes.
You'll be glad to hear this budget-friendly jam not only tastes delightful and fruity, but it also contains the most servings, proving that just because you're on a limited budget, you don't have to forego quality.
However, it's worth noting that this jam also contains the highest number of calories at 318 per 100 g. So, unless you're not bothered about counting calories, you might want to be slightly more cautious about how many servings you slather on your toast.
If you're concerned about your sugar and calorie intake, this is the jam you've been looking for! With only 22 calories and 3.9 g of sugar per 100 g, you can have as much as you want without feeling guilty, all while enjoying its delicious sweetness.
While this may sound like the 'dream jam', it does have a relatively thin consistency that might put some people off. Also, one of the sweeteners used, erythritol, can have adverse effects for those with a more sensitive stomach when a large amount is consumed in one go.
With all this talk of sweet strawberry jam, we bet you're dreaming of a generously-slathered scone as much as we are. You even know the Queen's favourite jam, so why not try making a batch from the royal recipe?
Written and researched by Angina Chow
No. 1: Wilkin & Sons|Tiptree Little Scarlet Strawberry Conserve
No. 2: Thursday Cottage|Organic Strawberry Jam
No. 3: Streamline |Reduced Sugar Strawberry Jam
No. 4: The Mercers of Yorkshire|Scrumptious Strawberry Conserve
No. 5: Tesco |Finest Strawberry Conserve
View Full RankingThe descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.
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