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  • 10 Best Japanese Snacks UK | Pocky Calbee and More 1
  • 10 Best Japanese Snacks UK | Pocky Calbee and More 2
  • 10 Best Japanese Snacks UK | Pocky Calbee and More 3
  • 10 Best Japanese Snacks UK | Pocky Calbee and More 4
  • 10 Best Japanese Snacks UK | Pocky Calbee and More 5

10 Best Japanese Snacks UK | Pocky Calbee and More

Japan is home to some of the world's most unique snacks and traditional wagashi confectionaries. You may already know about Pocky, Hi-Chews and the distinctive flavours of KitKat, but there are many more which have also gone global. There's a huge range of exciting varieties to choose from, including everything from sakura-flavoured mochi to spicy peanut rice crackers.


With such a spectacular range of sweet, savoury and often healthy snacks on offer, it can be hard to know what to try first. Not to worry – we have narrowed it down and selected the ten best Japanese snacks available to buy online in the UK, all easily ordered from the Japan Centre supermarket and Amazon.  

Last updated 02/02/2025

Quick List - Top Japanese Snacks

1

Nestlé

KitKat Mini Share Pack - Otona no Amasa Strawberry
KitKat Mini Share Pack - Otona no Amasa Strawberry

A Classic KitKat With a Sweet Strawberry Twist

2

Calbee

Salt and Aonori Seaweed Potato Crisps
Salt and Aonori Seaweed Potato Crisps

Thin-Cut Umami Seaweed Crisps Perfect for Snacking On

3

Glico

Chocolate Pocky
Chocolate Pocky

A Classic Flavour of Japan's Most Popular Chocolate Treat

4

Meiji

Takenoko no Sato
Takenoko no Sato

Super Crispy Bamboo-Shaped Biscuits That Make the Perfect Gift

5

Morinaga

Strawberry Hi-Chew
Strawberry Hi-Chew

Japan's Favourite Chewy Candy Perfect for Taking on the Go

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Guide
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Table of Contents

How to Choose Japanese Snacks in the UK

Key Points to Consider

  1. Get to Know the Types of Japanese Snacks and Choose Savoury or Sweet 
  2. Decide Between a More Traditional or a Unique Flavour
1

Savoury or Sweet? Decide What Type of Japanese Snack You Fancy Trying

Savoury or Sweet? Decide What Type of Japanese Snack You Fancy Trying

Try Senbei Rice Crackers, Seaweed or Japanese Crisps if You Want Something Salty and Savoury

Japanese rice crackers, or senbei, come in many different shapes and flavours - most often salty, sweet or spicy and usually crispy in texture. Commonly covered with additional ingredients like nori (seaweed) or sesame seeds they are eaten with green tea and given to guests who are visiting your house. 


Crisps are also a popular find in Japan. You'll find many interesting flavours including pizza and teriyaki as well as the more standard salt or chilli. Normally sold in slightly bigger packs so ideal for sharing. Calbee is arguably the most recognised and renowned crisp brand in Japan.


Another great savoury – and healthy – snack choice is miso soup

For Those With a Sweet Tooth, Opt for Meiji Chocolate, Pocky or Fruit-Flavoured Sweets

In Japanese, there's a special word 別腹 (betsubara) which roughly translates to 'there's a separate stomach for dessert'. Through this word alone, it is clear that sweets and desserts are a well-loved part of the country's food culture. From parfaits to traditional sweets, there is a large selection to choose from. 


Milk chocolate is definitely a crowd favourite with the most famous brand being Meiji, as well as chocolate-coated biscuits such as Pocky and Koala march. Japan is also renowned for making sweet, creamy and delicious cakes - with some of the most beloved cakes including strawberry shortcake, castella, roll cake and cheesecake.


Hard candies and gummies are also popular among children and adults alike. Since they normally come in small packets, they are the perfect treat to put in your bag and take on the go. Most sweets are fruit-flavoured with grape, peach and strawberry being the most common. 

If You're After Something Traditional, Look to Wagashi Like Mochi, Daifuku and Dorayaki

In the Meiji period, the term wagashi (roughly translated to 'Japanese sweets') was created to describe traditional confections which were to be enjoyed with green tea. If you want to try a true Japanese snack, go for this variety as they are culturally significant and exclusive to the country. 


Types of wagashi include daifuku, dorayaki, mochi and teriyaki - though, some of these are only available seasonally or regionally. These snacks tend to use less sugar than Western snacks so are also a great option for those who are conscious about what they eat. Key ingredients found in wagashi include anko (azuki bean paste), fruit, chestnuts, sesame paste and rice cakes. 


Why not pair your snacks with a traditional Japanese drink like shochu or sake

2

Consider Whether You Want a Snack With a Traditional, Unique or Standard Flavour

Consider Whether You Want a Snack With a Traditional, Unique or Standard Flavour

Many Japanese snacks use ingredients and flavours exclusive to Japan. With there being many exciting flavours to try, here are some of the most common ingredients found in both savoury and sweet options:


  • Strawberry: treated as a delicacy in Japan. Although buying the fruit itself can be quite expensive, it is still commonly used in cakes, chocolates and other desserts. 

  • Yuzu: a citrus fruit grown in East Asia and often enjoyed during the winter season in Japan. Thanks to its refreshing and unique taste, it is used in many traditional desserts and candies.

  • Matcha: a finely ground powder of special green tea leaves. While it has a somewhat bitter taste when tried alone, it makes a wonderful flavour when added to desserts and sweets.

  • Azuki (Red Bean): normally comes in a paste form and is made by boiling the whole beans with sugar. Used in many traditional confectionaries because of its mildly nutty yet light and sweet taste. 

  • Seaweed: also known as nori, has a salty and savoury flavour. Usually used for making sushi and rice balls (onigiri) as well as eaten alone as a snack. Full of vitamins and minerals, seaweed is a health-benefiting ingredient, you can find many crisps and rice crackers covered with it. 

  • Soy Sauce: Japanese soy sauce is made from fermented soybeans, wheat, salt and water, and compared to other Asian soy sauces it has a slightly sweeter flavour profile. Not only used for cooking and dipping you'll discover many senbei are also dipped in soy sauce. 

Other common savoury flavours include wasabi, shrimp, squid, curry and umeboshi (pickled plum). For desserts, there's also kinako (roasted soybean), caramel custard, and cream. Some vegetables like sweet potato are used in both savoury and sweet snacks, as well as being a popular ice cream flavour! Consider the seasonal flavours too; in the spring, for example, many sakura-flavoured snacks are sold.


Want to learn more about Japanese flavours and ingredients? Pick up a Japanese cookbook

Was the Buying Guide helpful?

10 Best Japanese Snacks in the UK

This ranking has been compiled by the writing team at mybest UK via careful evaluation of the points made in the buying guide and thorough research of each product and comparing multiple verified customer reviews across the EC sites used.
Popularity
Products
Image
Click to purchase
Key features
1

Nestlé

KitKat Mini Share Pack - Otona no Amasa Strawberry

Nestlé KitKat Mini Share Pack - Otona no Amasa Strawberry 1

A Classic KitKat With a Sweet Strawberry Twist

2

Calbee

Salt and Aonori Seaweed Potato Crisps

Calbee Salt and Aonori Seaweed Potato Crisps 1

Thin-Cut Umami Seaweed Crisps Perfect for Snacking On

3

Glico

Chocolate Pocky

Glico Chocolate Pocky  1

A Classic Flavour of Japan's Most Popular Chocolate Treat

4

Meiji

Takenoko no Sato

Meiji Takenoko no Sato 1

Super Crispy Bamboo-Shaped Biscuits That Make the Perfect Gift

5

Morinaga

Strawberry Hi-Chew

Morinaga Strawberry Hi-Chew 1

Japan's Favourite Chewy Candy Perfect for Taking on the Go

6

Kamedaseika

Sugar Soy Sauce Rice Crackers

Kamedaseika Sugar Soy Sauce Rice Crackers 1

A Rice Cracker Combining the Flavours of Soy Sauce and Sweet Rice

7

Wagashi Japanese Bakery

Japanese Green Tea Mascarpone and Red Bean Dorayaki

Wagashi Japanese Bakery Japanese Green Tea Mascarpone and Red Bean Dorayaki 1

A Traditional Pancake Treat With Creamy Matcha and Azuki Bean Filling

8

Kamedaseika

Crispy Soft Salad Rice Crackers

Kamedaseika Crispy Soft Salad Rice Crackers 1

Large, Simple Rice Crackers Coated With Okinawan Salt

9

Seiki

Yuzu Mochi Rice Cakes

Seiki  Yuzu Mochi Rice Cakes 1

Traditional Japanese Mochi With a Rich Citrus Taste

10

Kamedaseika

Kaki no Tane Spicy Rice Crackers

Kamedaseika Kaki no Tane Spicy Rice Crackers 1

Crunchy and Spicy Rice Crackers Suitable For Sharing

If you don't see the product you're looking for, you can request that it be listed.
No.1

Nestlé
KitKat Mini Share Pack - Otona no Amasa Strawberry

KitKat Mini Share Pack - Otona no Amasa Strawberry 1
Source:japancentre.com
Reference price
£6.99
High Mid
Reference price
£6.99
High Mid

A Classic KitKat With a Sweet Strawberry Twist

Japan is not only known for its super sweet-tasting strawberries but also for its unique take on Nestlé's classic KitKat. Experience both of these things with this twelve-pack of strawberry-flavoured mini KitKats. 


Each KitKat is covered in smooth white chocolate, strawberry seeds and crushed biscuit to give you that authentic taste. They are also packaged in stylish pink packaging, making them a lovely gift for someone. Make sure to look out for other exclusive and seasonal flavours such as matcha, hojicha and raspberry!

Was this Ranking helpful?
No.2

Calbee
Salt and Aonori Seaweed Potato Crisps

Reference price
£3.58
Mid
Reference price
£3.58
Mid

Thin-Cut Umami Seaweed Crisps Perfect for Snacking On

These thinly-sliced potato chips are flavoured with aonori seaweed (which has a stronger flavour than regular nori) and salt. Each crisp has the perfect amount of crunchiness and saltiness to them. Once you open the bag, you won't be able to stop.  


On top of this, this moreish bag of crisps is practical for sharing. With a distinct and delicious umami flavour and an extra-thin cut, it is no wonder they are Japan's best-selling crisps. They are bound to become your new favourite as well. 

No.3

Glico
Chocolate Pocky

Reference price
£3.99
Mid

A Classic Flavour of Japan's Most Popular Chocolate Treat

Undoubtedly, Pocky is the most recognisable chocolate from Japan. These biscuit sticks covered in creamy milk chocolate are crunchy, sweet and irresistible. They even come in a little box which can be easily passed around, making them an ideal snack to share with friends, family or special someone.


Although they come in many exciting and delicious flavours including Japanese favourites like strawberry and matcha, most Pocky lovers would agree that the original chocolate is the best one. Try them with tea or coffee, or, as the manufacturers suggest, a glass of wine! 

No.4

Meiji
Takenoko no Sato

Takenoko no Sato 1
Source:amazon.co.uk
Reference price
£8.99
High
Reference price
£8.99
High

Super Crispy Bamboo-Shaped Biscuits That Make the Perfect Gift

Here's another delicious treat that's popular with children and adults alike. Shaped like bamboo shoots (the name translates to 'bamboo village'), this sweet snack combines a uniquely crispy, crunchy biscuit base with the sweetness of milk chocolate.


Packaged in this cute and colourful box with decorative foil, they would also make a wonderful gift to someone with a love for Japanese food and culture – or, being a nostalgic childhood treat for many Japanese, perhaps someone who's feeling a little homesick.  

No.5

Morinaga
Strawberry Hi-Chew

Reference price
£1.65
Low

Japan's Favourite Chewy Candy Perfect for Taking on the Go

Sometimes you just need a little sugar boost to keep your energy up. Hi-Chews are the perfect sweet for taking on the go. Although each individually wrapped candy is relatively small, it is packed full of fruity goodness since they're made with real strawberry juice


Smooth and chewy with a long-lasting taste, these little sweets are guaranteed to keep you going throughout the day. Other flavours include apple, mango, banana and kiwi, and they're also available as a bulk buy in case you find yourself getting addicted! 

No.6

Kamedaseika
Sugar Soy Sauce Rice Crackers

Reference price
£4.20
Mid
Reference price
£4.20
Mid

A Rice Cracker Combining the Flavours of Soy Sauce and Sweet Rice

These rice crackers from Kamedaseika mix the flavours of light soy sauce and sweet rice to make a delicious-tasting snack. A great choice for someone who prefers a slightly lighter and less salty taste, not to mention they're vegan-friendly too. 


You really get your money's worth with this twenty pack of rice crackers, all individually wrapped in packets of two. Yet, the best part is that they taste like they have been freshly made with love!

No.7

Wagashi Japanese Bakery
Japanese Green Tea Mascarpone and Red Bean Dorayaki

Reference price
£1.69
Low
Reference price
£1.69
Low

A Traditional Pancake Treat With Creamy Matcha and Azuki Bean Filling

Dorayaki is one of the most famous Japanese confections. It consists of two pancakes sandwiched together and is traditionally filled with azuki bean paste. If you are a lover of creamy cakes, then you will definitely love these.


This particular dorayaki is a spin on the traditional dessert as it is instead filled with matcha green tea flavoured mascarpone cheese as well as azuki bean paste. The bitterness of the matcha and the sweetness of the bean paste complement each other wonderfully.  

No.8

Kamedaseika
Crispy Soft Salad Rice Crackers

Reference price
£3.99
Mid
Reference price
£3.99
Mid

Large, Simple Rice Crackers Coated With Okinawan Salt

An uncomplicated recipe leads to a great tasting snack. These crispy and large rice crackers (the 'soft' version) are lightly coated with Okinawan salt, which is extracted from the mineral-rich seawater found around this tropical prefecture's coral reef. 


Although they have a more simple flavour compared to some others on this list, they still have a unique and distinctively Japanese taste. These are ideal for those times you need something slightly more filling since there are two crackers in each individually wrapped pack. Definitely worth a try!

No.9

Seiki
Yuzu Mochi Rice Cakes

Reference price
£6.20
High Mid
Reference price
£6.20
High Mid

Traditional Japanese Mochi With a Rich Citrus Taste

Mochi is a sweet rice cake that has a chewy texture. For those looking for a light traditional snack or dessert, this pack of mini mochi cakes made in the Ehime prefecture are a perfect choice. They are made without any gluten or dairy, too. 


Being filled with rich and fragrant citrus means these mochi taste super sweet as well as refreshing. Given that yuzu is a fruit enjoyed in the winter seasons, this would also be an ideal snack for those cold days when you're cosied up at home. If you're wanting to try more seasonal flavours, this brand also offers cherry blossom and roasted soybean variations.

No.10

Kamedaseika
Kaki no Tane Spicy Rice Crackers

Reference price
£5.40
Mid

Crunchy and Spicy Rice Crackers Suitable For Sharing

Another much-loved Japanese savoury snack is these spicy crescent-shaped rice crackers mixed with salted peanuts. Each individual cracker is packed full of flavour and gives both a crunch and taste sensation.


Each container contains six individual packs so they are perfect finger food for when you have guests around. Additionally, with their spicy, salty flavour and the added peanuts, they also go rather well alongside a cold beer! 

Written and researched by Jane Pipkin

Top 5 Japanese Snacks

No. 1: NestléKitKat Mini Share Pack - Otona no Amasa Strawberry

No. 2: CalbeeSalt and Aonori Seaweed Potato Crisps

No. 3: GlicoChocolate Pocky

No. 4: MeijiTakenoko no Sato

No. 5: MorinagaStrawberry Hi-Chew

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The descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.

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