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  • 10 Best Whitening Toothpastes UK 2024 | Colgate, Pearl Drops and More 1
  • 10 Best Whitening Toothpastes UK 2024 | Colgate, Pearl Drops and More 2
  • 10 Best Whitening Toothpastes UK 2024 | Colgate, Pearl Drops and More 3
  • 10 Best Whitening Toothpastes UK 2024 | Colgate, Pearl Drops and More 4
  • 10 Best Whitening Toothpastes UK 2024 | Colgate, Pearl Drops and More 5

10 Best Whitening Toothpastes UK 2024 | Colgate, Pearl Drops and More

It can be a real drag on your self-esteem when you lack confidence in your smile. The best way to remedy this? A toothpaste that whitens and brightens your teeth gently and safely. There’s no need to shell out for costly dentist’s treatments when there are so many brilliant options that banish stains, protect sensitive teeth and fight cavities, all in one tube!

Faithful brands like Crest and Oral B offer some affordable whitening products, while others employ clever natural ingredients like activated charcoal and baking soda to slough away yellow stains and produce a pearly white shine. Along with a guide to help you out, we've ranked the best toothpastes according to value and stunning results.
Last updated 27/03/2024

Quick List - Top Whitening Toothpastes

1

Peal Drops

Luminous Bright White Toothpaste
Luminous Bright White Toothpaste

Get Ready for an Instant High-Gloss Finish

2

Opalescence

Cool Mint Whitening Fluoride ToothpastePack of 3
Cool Mint Whitening Fluoride Toothpaste

Sparkling Shine With Maximum Enamel Protection

3

Arm & Hammer

Advance White Extreme Whitening Toothpaste
Advance White Extreme Whitening Toothpaste

Polish to Perfection

4

Oral-B

3D White Luxe Perfection Whitening Toothpaste
3D White Luxe Perfection Whitening Toothpaste

Dazzling Stain Removal in Three Days

5

Hello Products

Sensitivity Relief Fluoride Toothpaste With Coconut Oil
Sensitivity Relief Fluoride Toothpaste With Coconut Oil

Say ‘Hi’ to Healthy White Teeth, the Natural Way

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Guide
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Table of Contents

How to Choose a Whitening Toothpaste in the UK

Keep these simple tips in mind when looking for a whitening toothpaste; by following our guide you’ll find it much easier to narrow down your own needs and the kind of product that will polish your teeth to their brightest and best.
1

Know Which Ingredients Have the Best Whitening Effects

Know Which Ingredients Have the Best Whitening Effects

It’s vital when shopping for a whitening toothpaste to look further than the gorgeous model flashing her gnashers in the adverts and to carefully read the ingredients list.

Mildly Abrasive Particles Gently Clear Away Stains

Whitening toothpastes utilise abrasive particles to polish the teeth by sloughing stains away from the surface of the tooth. Hydrated silica is the most common ingredient that will scrub stains (rather than bleaching or lightening the tooth enamel), with calcium carbonate removing plaque in a similar way.

Other abrasives you may spot on your toothpaste’s ingredients list which will sufficiently clear away mild staining whilst remaining gentle on the enamel are silica gels, phosphate salts, magnesium carbonate, hydrated aluminium oxides and silicates.

Mica: Polishes and Adds a Sparkle

Some toothpastes contain powdered mica, an ingredient from the phyllosilicate mineral family used specifically in certain toothpastes for its sparkling quality. Since it also acts as a mild abrasive, this ingredient works in two ways to brighten up teeth.

Mica is often literally named on ingredients lists as ‘sparkle (Cl 77019 & Cl 77891)’ and gives toothpaste a scintillating appearance.

Baking Soda: Whitens, but Harsh on Enamel

There’s no doubt that – short of paying extortionate prices at your dentist for laser or bleach whitening treatments – sodium bicarbonate or baking soda is one of the most effective whitening products you can use on your teeth.

Widely recommended for careful use in D.I.Y. whitening pastes and ever more common in professional toothpastes, baking soda products have a noticeable and instant whitening effect. For sensitive teeth, consider using sodium bicarbonate every other day to protect the enamel

Activated Charcoal: A Trending Ingredient But No Guarantee of Whitening

Though activated charcoal has been a huge trend in skincare, dental care and even hair treatments over the last couple of years, there is unfortunately not a great deal of science to back up its whitening capacities, but rather a wealth of anecdotal evidence.

That is not to say that toothpastes containing this trending ingredient should be overlooked, however. Not only is the experience of brushing teeth with this jet black paste extremely satisfying to use, the long-lauded properties of activated charcoal include the fact it’s highly antibacterial.

Coconut Oil Adds Flavour and Is Anti-Fungal

Apart from its origins in the Ayurvedic practice of oil-pulling, which suggest coconut oil may be helpful in drawing toxins away from the teeth and gums, coconut oil as an addition to toothpaste also gives a delicious depth of taste to any mint-flavoured toothpaste.

It also may be beneficial for teeth as its anti-fungal properties ensure a fresh, clean mouth and help fight decay. As for whitening, the evidence is also largely anecdotal, but many online consumers swear by its natural capacity to rinse away yellow surface staining.


Here's some information about the benefits of oil-pulling products.

2

Fluoride Is Beneficial, but Some Prefer to Avoid It

Fluoride Is Beneficial, but Some Prefer to Avoid It
The mineral fluoride occurs naturally in water, and depending whereabouts you live in the UK, there will be varying amounts of it in the supply. It has no whitening effect per se, but as it prevents tooth decay by making teeth more resistant to acids, it improves your overall oral health – which in the long term will help whiten the teeth.

Children and those with allergies benefit most from fluoride-free toothpaste, but some adults prefer to skip it too as they feel they’re getting enough from the water supply. There is no evidence to link fluoride and health conditions, so going fluoride-free isn’t essential but may put your mind at ease.

3

Keep an Eye on Special Formulations for Extra Benefits

Keep an Eye on Special Formulations for Extra Benefits
If your enamel is particularly thin and delicate, try a toothpaste that’s formulated to leave a protective layer on your teeth for strength. As mentioned above, fluoride can protect against cavities, so check for it in the ingredients for a paste that aids in fighting decay.

When it comes to tartar the pastes that promise to remove this will usually contain sodium pyrophosphate which reduces the levels of calcium and magnesium in your saliva. Tartar build-up can make the teeth appear yellowed or brown, so keeping it at bay will ensure a brighter and whiter smile.


Smile with confidence with the help of teeth whitening kits and tooth powders!

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10 Best Whitening Toothpastes in the UK

We will now introduce the top 10 whitening toothpastes, ranking them according to the criteria in our buying guide, quality, and value for money. We hope you’ll find a product that will refresh your morning routine and make over your mouth!
Popularity
Products
Image
Click to purchase
Key features
1

Peal Drops

Luminous Bright White Toothpaste

Peal Drops  Luminous Bright White Toothpaste 1

Get Ready for an Instant High-Gloss Finish

2

Opalescence

Cool Mint Whitening Fluoride ToothpastePack of 3

Opalescence  Cool Mint Whitening Fluoride Toothpaste 1

Sparkling Shine With Maximum Enamel Protection

3

Arm & Hammer

Advance White Extreme Whitening Toothpaste

Arm & Hammer Advance White Extreme Whitening Toothpaste 1

Polish to Perfection

4

Oral-B

3D White Luxe Perfection Whitening Toothpaste

Oral-B  3D White Luxe Perfection Whitening Toothpaste 1

Dazzling Stain Removal in Three Days

5

Hello Products

Sensitivity Relief Fluoride Toothpaste With Coconut Oil

Hello Products Sensitivity Relief Fluoride Toothpaste With Coconut Oil 1

Say ‘Hi’ to Healthy White Teeth, the Natural Way

6

Pro Teeth Whitening Co.

Activated Charcoal Whitening Toothpaste

Pro Teeth Whitening Co.  Activated Charcoal Whitening Toothpaste 1

Brush With Black for Pearly Whites

7

Colgate

Max White Optic Whitening Toothpaste

Colgate  Max White Optic Whitening Toothpaste 1

Instant Whiteness From a Trusted Brand

8

Crest

White Brilliance Vibrant Peppermint ToothpastePack of 2

Crest  White Brilliance Vibrant Peppermint Toothpaste 1

The Latest Whitening Science to Remove and Prevent Stains

9

Sensodyne

Pronamel Gentle Whitening Toothpaste KitPack of 3

Sensodyne  Pronamel Gentle Whitening Toothpaste Kit 1

A Gentle Option for Sensitive Teeth

10

Beverly Hills Formula

Advanced Black Pearl Whitening Toothpaste

Beverly Hills Formula  Advanced Black Pearl Whitening Toothpaste 1

For an Instant Hollywood Smile

If you don't see the product you're looking for, you can request that it be listed.
No.1

Peal Drops
Luminous Bright White Toothpaste

Luminous Bright White Toothpaste 1
Source:amazon.co.uk
Reference price
£3.48
Low Mid
Reference price
£3.48
Low Mid

Get Ready for an Instant High-Gloss Finish

Pro: low abrasion formula | Con: very light texture

Here's a powerful toothpaste with an instant effect, only this time it utilises optical brighteners with illuminating agents to highlight the whiteness of your teeth immediately. Then, the brand's Pro Shine complex provides a high gloss effect, finishing off your sparkling smile nicely. 


Despite all this impressive instant whitening, this toothpaste is actually formulated to be a long-term solution as well, as it has dental-grade polishing agents to keep stains at bay and its low-abrasion formula works to strengthen enamel. Go and try it! 

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No.2

Opalescence
Cool Mint Whitening Fluoride ToothpastePack of 3

Cool Mint Whitening Fluoride Toothpaste 1
Source:amazon.co.uk
Reference price
£30.99
High
Reference price
£30.99
High

Sparkling Shine With Maximum Enamel Protection

Pro: low abrasion level | Con: high price tag

This fresh-tasting whitening toothpaste from Opalescence Tooth-Whitening Systems is one of the highest-rated products across various eCommerce sites. If used daily, this product promises to successfully clear away surface stains and maintain confidence in your smile.


It is perfectly safe to use every day, and it has a much lower relative abrasion level than other big-name toothpastes. As well as containing sparkling bright mica powder, it embraces fluoride for extra protection against cavities.
No.3

Arm & Hammer
Advance White Extreme Whitening Toothpaste

Reference price
£1.50
Low

Polish to Perfection

Pro: fights plaque, value for money | Con: doesn't have a satisfying minty aftertaste

This is simply one of the most effective toothpastes around if you want to see almost instant and lasting whitening effects on your teeth. The inclusion of sodium bicarbonate works effectively to clear away yellowness and staining, also fighting plaque as it goes.


This toothpaste is also great value for money as you only need a drop – ideally on an electric toothbrush – to notice immediate effects. As a bonus, you’ll be protected against cavities and decay, and you’ll be guaranteed long-lasting fresh breath too.
No.4

Oral-B
3D White Luxe Perfection Whitening Toothpaste

Reference price
£5.00
Mid

Dazzling Stain Removal in Three Days

Pro: fast-acting | Con: particularly gritty texture

Oral B's 3D White Perfection toothpaste boasts their fastest and most advanced teeth whitening technology yet. The product provides a visible difference to your teeth’s appearance after just three days, removing up to 100% of stains and preventing them from returning. 


The key active ingredient here is the gently abrasive hydrated silica, which rubs against your teeth to work off any marks, staining or yellowing from food. The enamel-safe formula means that it won’t wear down sensitive teeth, and the cool mint flavour gives breath a boost.
No.5

Hello Products
Sensitivity Relief Fluoride Toothpaste With Coconut Oil

Sensitivity Relief Fluoride Toothpaste With Coconut Oil 1
Source:amazon.co.uk
Reference price
£16.50
High Mid
Reference price
£16.50
High Mid

Say ‘Hi’ to Healthy White Teeth, the Natural Way

Pro: cruelty-free, erodes food build-up | Con: high price tag

Looking for something a bit more natural? Hello’s gorgeous-tasting sensitivity relief toothpaste not only protects your teeth and gums but also brightens your pearly-whites up a treat. It’s here because it uses two effective ingredients and also has countless positive customer reviews.


Hydrated silica is used to gently erode the yellow top layer of food build-up and staining, coconut oil is added for its anti-fungal, moisturising properties. Hello’s soothing mint toothpaste also promises to reduce sensitivity with aloe vera, plus it's sweetened only with natural stevia and it's cruelty-free. 
No.6

Pro Teeth Whitening Co.
Activated Charcoal Whitening Toothpaste

Activated Charcoal Whitening Toothpaste 1
Source:amazon.co.uk
Reference price
£7.99
Mid
Reference price
£7.99
Mid

Brush With Black for Pearly Whites

Pro: 100% naturally derived ingredients | Con: not a particularly strong formula

By employing the buzz-product of the last few years, activated charcoal, this toothpaste from the Pro Teeth Whitening Company claims to effectively rid teeth of lingering stains, which is said to bind to toxins and pull them away from teeth.


The minty flavour and 100% naturally-derived ingredients means this product tastes great and leaves your mouth and tongue-tingling with freshness. The product is also fluoride-free, so if you have any doubts about this mineral, this may be a reassuring choice for you. But if like your toothpaste fluoridated, this might be a drawback.
No.7

Colgate
Max White Optic Whitening Toothpaste

Max White Optic Whitening Toothpaste 1
Source:boots.com
Reference price
£2.00
Low Mid
Reference price
£2.00
Low Mid

Instant Whiteness From a Trusted Brand

Pro: instant whitening effect | Con: contains bleaching ingredient

There are several whitening toothpastes in Colgate's Max range, including one for sensitive teeth, but the Optic is the only one which promises a powerful instant whitening effect. It does so by releasing an intense blue foam full of their clinically-proven advanced brighteners system, which coats your teeth as you brush.


This is one of few whitening toothpastes that contains a mild bleaching ingredient (hydrogen peroxide), though it is only a small quantity. Overall, this option will suit those wanting more of a quick fix, as the brand state that the instant whitening effect is temporary. 
No.8

Crest
White Brilliance Vibrant Peppermint ToothpastePack of 2

White Brilliance Vibrant Peppermint Toothpaste 1
Source:amazon.co.uk
Reference price
£14.88
High Mid
Reference price
£14.88
High Mid

The Latest Whitening Science to Remove and Prevent Stains

Pro: 12-hour stain protection | Con: high price tag

Though more readily available in the States, Crest's latest whitening toothpaste is making waves on this side of the pond, too. It contains hydrated silica and mica to firmly clear away surface staining, and the vibrant peppermint flavour also guarantees fresh breath so you’ll be confident getting up close and personal.


Crest's 3D White Brilliance promises 12-hour stain protection as well as a formula which removes 95% of stains in three days, which is a pretty impressive figure. Despite the higher price tag, some reviewers swear by its ability to clean away tarnishes from cigarettes and wine.
No.9

Sensodyne
Pronamel Gentle Whitening Toothpaste KitPack of 3

Reference price
£12.00
Mid

A Gentle Option for Sensitive Teeth

Pro: good for sensitive teeth | Con: not a powerful formula

If you buy from Amazon, you'll receive a kit with three tubes and a soft-bristled toothbrush too, so you can get set on your new tooth whitening regime in style. With hydrated silica to banish plaque and patches of staining, this product has plenty of excellent customer feedback.


As well as its whitening capacities, this toothpaste is also designed to be gentle on the protective enamel layer of your teeth, strengthen against cavities and keep gums healthy. The only reason it’s not higher on our list is that, while good for sensitive teeth, the whitening might not powerful enough for some. 
No.10

Beverly Hills Formula
Advanced Black Pearl Whitening Toothpaste

Advanced Black Pearl Whitening Toothpaste 1
Source:boots.com
Reference price
£10.00
Mid
Reference price
£10.00
Mid

For an Instant Hollywood Smile

Pro: soft mint flavour | Con: no long lasting effects

The combination of hydrated silica and activated charcoal powder give this toothpaste its whitening powers, which will help gently remove stains caused by the tannins in drinks like tea and red wine and will whiten your teeth without harming your enamel.


It’s claimed activated charcoal can also help combat oral odour and with the addition of a soft mint flavour, you can feel confident your smile looks great and your breath smells fresh too. However, some reviewers claim the short-term satisfaction was not balanced by longer-term whitening.

Summary

A whitening toothpaste is a perfect way to polish your teeth for a more dazzling smile. Skip the empty promises and invest in a toothpaste that effectively cleans discoloured or yellowing teeth and freshens breath without damaging your enamel. You can trust that any of the products on our list will leave your gnashers looking their best!


Author: Annie Hopkins

Top 5 Whitening Toothpastes

No. 1: Peal Drops Luminous Bright White Toothpaste

No. 2: Opalescence Cool Mint Whitening Fluoride ToothpastePack of 3

No. 3: Arm & HammerAdvance White Extreme Whitening Toothpaste

No. 4: Oral-B 3D White Luxe Perfection Whitening Toothpaste

No. 5: Hello ProductsSensitivity Relief Fluoride Toothpaste With Coconut Oil

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The descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.

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