10 Best Whitening Toothpastes UK 2024 | Colgate, Pearl Drops and More
Faithful brands like Crest and Oral B offer some affordable whitening products, while others employ clever natural ingredients like activated charcoal and baking soda to slough away yellow stains and produce a pearly white shine. Along with a guide to help you out, we've ranked the best toothpastes according to value and stunning results.
Quick List - Top Whitening Toothpastes
Opalescence

Sparkling Shine With Maximum Enamel Protection

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How to Choose a Whitening Toothpaste in the UK
Know Which Ingredients Have the Best Whitening Effects

It’s vital when shopping for a whitening toothpaste to look further than the gorgeous model flashing her gnashers in the adverts and to carefully read the ingredients list.
Mildly Abrasive Particles Gently Clear Away Stains
Other abrasives you may spot on your toothpaste’s ingredients list which will sufficiently clear away mild staining whilst remaining gentle on the enamel are silica gels, phosphate salts, magnesium carbonate, hydrated aluminium oxides and silicates.
Mica: Polishes and Adds a Sparkle
Mica is often literally named on ingredients lists as ‘sparkle (Cl 77019 & Cl 77891)’ and gives toothpaste a scintillating appearance.
Baking Soda: Whitens, but Harsh on Enamel
Widely recommended for careful use in D.I.Y. whitening pastes and ever more common in professional toothpastes, baking soda products have a noticeable and instant whitening effect. For sensitive teeth, consider using sodium bicarbonate every other day to protect the enamel
Activated Charcoal: A Trending Ingredient But No Guarantee of Whitening
That is not to say that toothpastes containing this trending ingredient should be overlooked, however. Not only is the experience of brushing teeth with this jet black paste extremely satisfying to use, the long-lauded properties of activated charcoal include the fact it’s highly antibacterial.
Coconut Oil Adds Flavour and Is Anti-Fungal
It also may be beneficial for teeth as its anti-fungal properties ensure a fresh, clean mouth and help fight decay. As for whitening, the evidence is also largely anecdotal, but many online consumers swear by its natural capacity to rinse away yellow surface staining.
Here's some information about the benefits of oil-pulling products.
Fluoride Is Beneficial, but Some Prefer to Avoid It

Children and those with allergies benefit most from fluoride-free toothpaste, but some adults prefer to skip it too as they feel they’re getting enough from the water supply. There is no evidence to link fluoride and health conditions, so going fluoride-free isn’t essential but may put your mind at ease.
Keep an Eye on Special Formulations for Extra Benefits

When it comes to tartar the pastes that promise to remove this will usually contain sodium pyrophosphate which reduces the levels of calcium and magnesium in your saliva. Tartar build-up can make the teeth appear yellowed or brown, so keeping it at bay will ensure a brighter and whiter smile.
Smile with confidence with the help of teeth whitening kits and tooth powders!
10 Best Whitening Toothpastes in the UK
Products | Image | Click to purchase | Key features | |
|---|---|---|---|---|
1 | Peal Drops Luminous Bright White Toothpaste | ![]() | Get Ready for an Instant High-Gloss Finish | |
2 | Opalescence Cool Mint Whitening Fluoride Toothpaste|Pack of 3 | ![]() | Sparkling Shine With Maximum Enamel Protection | |
3 | Arm & Hammer Advance White Extreme Whitening Toothpaste | ![]() | Polish to Perfection | |
4 | Oral-B 3D White Luxe Perfection Whitening Toothpaste | ![]() | Dazzling Stain Removal in Three Days | |
5 | Hello Products Sensitivity Relief Fluoride Toothpaste With Coconut Oil | ![]() | Say ‘Hi’ to Healthy White Teeth, the Natural Way | |
6 | Pro Teeth Whitening Co. Activated Charcoal Whitening Toothpaste | ![]() | Brush With Black for Pearly Whites | |
7 | Colgate Max White Optic Whitening Toothpaste | ![]() | Instant Whiteness From a Trusted Brand | |
8 | Crest White Brilliance Vibrant Peppermint Toothpaste|Pack of 2 | ![]() | The Latest Whitening Science to Remove and Prevent Stains | |
9 | Sensodyne Pronamel Gentle Whitening Toothpaste Kit|Pack of 3 | ![]() | A Gentle Option for Sensitive Teeth | |
10 | Beverly Hills Formula Advanced Black Pearl Whitening Toothpaste | ![]() | For an Instant Hollywood Smile |
Peal Drops Luminous Bright White Toothpaste
Get Ready for an Instant High-Gloss Finish
Here's a powerful toothpaste with an instant effect, only this time it utilises optical brighteners with illuminating agents to highlight the whiteness of your teeth immediately. Then, the brand's Pro Shine complex provides a high gloss effect, finishing off your sparkling smile nicely.
Despite all this impressive instant whitening, this toothpaste is actually formulated to be a long-term solution as well, as it has dental-grade polishing agents to keep stains at bay and its low-abrasion formula works to strengthen enamel. Go and try it!
Opalescence Cool Mint Whitening Fluoride Toothpaste | Pack of 3
Sparkling Shine With Maximum Enamel Protection
This fresh-tasting whitening toothpaste from Opalescence Tooth-Whitening Systems is one of the highest-rated products across various eCommerce sites. If used daily, this product promises to successfully clear away surface stains and maintain confidence in your smile.
It is perfectly safe to use every day, and it has a much lower relative abrasion level than other big-name toothpastes. As well as containing sparkling bright mica powder, it embraces fluoride for extra protection against cavities.
Arm & HammerAdvance White Extreme Whitening Toothpaste
Polish to Perfection
This is simply one of the most effective toothpastes around if you want to see almost instant and lasting whitening effects on your teeth. The inclusion of sodium bicarbonate works effectively to clear away yellowness and staining, also fighting plaque as it goes.
This toothpaste is also great value for money as you only need a drop – ideally on an electric toothbrush – to notice immediate effects. As a bonus, you’ll be protected against cavities and decay, and you’ll be guaranteed long-lasting fresh breath too.
Oral-B 3D White Luxe Perfection Whitening Toothpaste
Dazzling Stain Removal in Three Days
Oral B's 3D White Perfection toothpaste boasts their fastest and most advanced teeth whitening technology yet. The product provides a visible difference to your teeth’s appearance after just three days, removing up to 100% of stains and preventing them from returning.
Hello ProductsSensitivity Relief Fluoride Toothpaste With Coconut Oil
Say ‘Hi’ to Healthy White Teeth, the Natural Way
Looking for something a bit more natural? Hello’s gorgeous-tasting sensitivity relief toothpaste not only protects your teeth and gums but also brightens your pearly-whites up a treat. It’s here because it uses two effective ingredients and also has countless positive customer reviews.
Hydrated silica is used to gently erode the yellow top layer of food build-up and staining, coconut oil is added for its anti-fungal, moisturising properties. Hello’s soothing mint toothpaste also promises to reduce sensitivity with aloe vera, plus it's sweetened only with natural stevia and it's cruelty-free.
Pro Teeth Whitening Co. Activated Charcoal Whitening Toothpaste
Brush With Black for Pearly Whites
By employing the buzz-product of the last few years, activated charcoal, this toothpaste from the Pro Teeth Whitening Company claims to effectively rid teeth of lingering stains, which is said to bind to toxins and pull them away from teeth.
The minty flavour and 100% naturally-derived ingredients means this product tastes great and leaves your mouth and tongue-tingling with freshness. The product is also fluoride-free, so if you have any doubts about this mineral, this may be a reassuring choice for you. But if like your toothpaste fluoridated, this might be a drawback.
Colgate Max White Optic Whitening Toothpaste
Instant Whiteness From a Trusted Brand
There are several whitening toothpastes in Colgate's Max range, including one for sensitive teeth, but the Optic is the only one which promises a powerful instant whitening effect. It does so by releasing an intense blue foam full of their clinically-proven advanced brighteners system, which coats your teeth as you brush.
Crest White Brilliance Vibrant Peppermint Toothpaste | Pack of 2
The Latest Whitening Science to Remove and Prevent Stains
Though more readily available in the States, Crest's latest whitening toothpaste is making waves on this side of the pond, too. It contains hydrated silica and mica to firmly clear away surface staining, and the vibrant peppermint flavour also guarantees fresh breath so you’ll be confident getting up close and personal.
Crest's 3D White Brilliance promises 12-hour stain protection as well as a formula which removes 95% of stains in three days, which is a pretty impressive figure. Despite the higher price tag, some reviewers swear by its ability to clean away tarnishes from cigarettes and wine.
Sensodyne Pronamel Gentle Whitening Toothpaste Kit | Pack of 3
A Gentle Option for Sensitive Teeth
If you buy from Amazon, you'll receive a kit with three tubes and a soft-bristled toothbrush too, so you can get set on your new tooth whitening regime in style. With hydrated silica to banish plaque and patches of staining, this product has plenty of excellent customer feedback.
As well as its whitening capacities, this toothpaste is also designed to be gentle on the protective enamel layer of your teeth, strengthen against cavities and keep gums healthy. The only reason it’s not higher on our list is that, while good for sensitive teeth, the whitening might not powerful enough for some.
Beverly Hills Formula Advanced Black Pearl Whitening Toothpaste
For an Instant Hollywood Smile
The combination of hydrated silica and activated charcoal powder give this toothpaste its whitening powers, which will help gently remove stains caused by the tannins in drinks like tea and red wine and will whiten your teeth without harming your enamel.
It’s claimed activated charcoal can also help combat oral odour and with the addition of a soft mint flavour, you can feel confident your smile looks great and your breath smells fresh too. However, some reviewers claim the short-term satisfaction was not balanced by longer-term whitening.
Summary
A whitening toothpaste is a perfect way to polish your teeth for a more dazzling smile. Skip the empty promises and invest in a toothpaste that effectively cleans discoloured or yellowing teeth and freshens breath without damaging your enamel. You can trust that any of the products on our list will leave your gnashers looking their best!
Author: Annie Hopkins
Top 5 Whitening Toothpastes
No. 1: Peal Drops |Luminous Bright White Toothpaste
No. 2: Opalescence |Cool Mint Whitening Fluoride Toothpaste|Pack of 3
No. 3: Arm & Hammer|Advance White Extreme Whitening Toothpaste
No. 4: Oral-B |3D White Luxe Perfection Whitening Toothpaste
No. 5: Hello Products|Sensitivity Relief Fluoride Toothpaste With Coconut Oil
View Full RankingThe descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.