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  • 10 Best Kids' Toothpastes UK 2024 | Aquafresh, Kingfisher and More 1
  • 10 Best Kids' Toothpastes UK 2024 | Aquafresh, Kingfisher and More 2
  • 10 Best Kids' Toothpastes UK 2024 | Aquafresh, Kingfisher and More 3
  • 10 Best Kids' Toothpastes UK 2024 | Aquafresh, Kingfisher and More 4
  • 10 Best Kids' Toothpastes UK 2024 | Aquafresh, Kingfisher and More 5

10 Best Kids' Toothpastes UK 2024 | Aquafresh, Kingfisher and More

Finding suitable toothpaste for your kids is vital when trying to establish an effective and stress-free tooth brushing routine. However, with so many brands offering child-friendly formulas, choosing can feel overwhelming. Fluoride level, organic status, vegan friendliness and age suitability are important to us, the adults - but important to the kids will be flavour options and how eye-catching the packaging is!


UK retailers like Amazon, Tesco, Asda and Boots have great deals on the classics from Punch and Judy and Aquafresh, plus there are organic, fluoride-free options from the likes of Jack N' Jill, Kingfisher and Green People. From those just sprouting milk teeth to the 6 to 12-year-olds caring for their adult teeth, there's a flavoured toothpaste to suit everyone.

Last updated 27/03/2024

Quick List - Top Kids' Toothpastes

1

Punch & Judy

Simply Strawberry Flavour Kids' Toothpaste 50 ml
Simply Strawberry Flavour Kids' Toothpaste

Strawberry Toothpaste With Fluoride for Children Aged 3+

2

Ben & Anna

Strawberry Toothpaste With Fluoride For Kids100 ml
Strawberry Toothpaste With Fluoride For Kids

A Plastic-Free Toothpaste With Fluoride, Especially For Kids

3

Jack N' Jill

Strawberry Natural Toothpaste50 ml
Strawberry Natural Toothpaste

All-Natural Toothpaste With a Certified Organic Strawberry Flavour

4

Green People

Organic Children Mandarin & Aloe Vera Toothpaste50 ml
Organic Children Mandarin & Aloe Vera Toothpaste

Organic, Vegan Toothpaste for Babies and Toddlers With Added Vitamin C

5

Lavera

Calendula & Calcium Kids' Toothpaste 75 ml
Calendula & Calcium Kids' Toothpaste

100% Organic and Vegan Toothpaste for Kids of All Ages

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Guide
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Table of Contents

How to Choose a Kids' Toothpaste in the UK

Key Points to Consider
  1. Kids' Dental Needs Change With Age - Check the Amount of Fluoride
  2. For Those Who Are Prone to Swallowing Toothpaste, Look For SLS- or Fluoride-Free
  3. For Peace of Mind, Check Your Organic Toothpaste is 100% Certified
  4. To Avoid Animal-Derived Ingredients, Seek Out Vegan Toothpaste 
  5. Strawberry, Orange or Mint? Find a Flavour Your Kids Will Enjoy
1

Check the Amount of Fluoride: 1,000 ppm Is Suitable for Babies and Children Under 6 and 1,350 - 1,500 ppm Is Recommended for Older Kids

Check the Amount of Fluoride: 1,000 ppm Is Suitable for Babies and Children Under 6 and 1,350 - 1,500 ppm Is Recommended for Older Kids

Use a Small Amount of Toothpaste With Fluoride for Babies and Children Under 3 Years Old

For children under the age of three, the national guideline approved for use by the NHS is a tiny amount of toothpaste with a fluoride level of at least 1,000 ppm. Although this sounds like a lot of fluoride for your baby, the amount that is recommended is significantly less than for older children. 


With this age group you should be using just a small smear of toothpaste, about the size of a grain of rice. This will ensure little-to-no toothpaste is swallowed by your baby, while their teeth will still reap the rewards of included fluoride. If you prefer a lesser amount of fluoride for your littlest ones, there are brands catering toward this with half the amount of fluoride at 500 ppm. Alternatively, you can opt for a completely fluoride-free toothpaste.

For Children Aged 3-6, the Recommended Fluoride Level Remains at 1,000 ppm but the Quantity Increases

Within this age bracket, the NHS still recommends a toothpaste with at least 1,000 ppm of fluoride. While it's still advised to supervise kids aged 3-6 when brushing their teeth, their motor skills are developing at a rapid rate and they should learn to spit out around the age of 3. So, this is the time to start increasing the amount of fluoride toothpaste you put on their brush.


The amount goes from a grain of rice to the size of a pea, in order to help prevent tooth decay and cavities, especially as kids start to lose their milk teeth as early as 4. Brushing their teeth correctly with a good-quality toothpaste then starts to become even more of a necessity.  

A Toothpaste With 1350 - 1500 ppm of Fluoride is Appropriate for Kids Over 6 Years Old

Obviously, each child is unique in the way they take to brushing their teeth alongside their ever-forming taste and palate. But at the ripe old age of 6 years old, the NHS recommends, if possible, to start introducing toothpaste with adult levels of fluoride into their teeth brushing routine. 


Adult toothpaste typically has 1350-1500 ppm of fluoride and a stronger taste to accompany this increase. Luckily, there are a few kids' toothpastes with adult levels of fluoride but subtler flavours for kids who aren't quite ready for the sudden leap of taste. 

2

Look For Fluoride-Free or SLS-Free Formulas for Young Children Who Are Prone to Swallowing Toothpaste

Look For Fluoride-Free or SLS-Free Formulas for Young Children Who Are Prone to Swallowing Toothpaste

Fluoride-free toothpastes are safe to swallow while still having some cavity-controlling properties, making them suitable for kids of all ages. Although the cavity control formula varies from brand to brand, most are of a calcium composite, included to re-mineralise kids' teeth.


Another common trend in fluoride-free toothpaste is the exclusion of sodium lauryl sulphate or SLS - a foaming agent found in many toothpastes, cosmetics and even household cleaners. It's a great way to help a toothpaste penetrate beyond the surface of teeth, but SLS is not recommended to be swallowed


That's why SLS-free and fluoride-free toothpaste can be a real blessing for parents worried about their kids swallowing toothpaste, especially at younger ages. While the NHS recommends the use of fluoride toothpaste, it really comes down to your own beliefs in making an informed yet personal decision.

3

If You Opt for Organic, Make Sure It’s 100% Certified

If You Opt for Organic, Make Sure It’s 100% Certified

Buying organic will ensure the ingredients within are grown without the use of chemical pesticides. Plus choosing organic is a great way to help the environment, by supporting planet-friendly farming and production practices.

 

If organic matters to you, keep an eye out for products stated as 100% certified organic. Some brands have varying levels of organic ingredients from just the flavouring to 50-80% of the contents.

4

Seek Out Vegan Toothpaste to Avoid Animal-Derived Ingredients Like Calcium Phosphate

Seek Out Vegan Toothpaste to Avoid Animal-Derived Ingredients Like Calcium Phosphate

Toothpaste doesn't automatically qualify as being a vegan product. In fact, a lot of traditional brands are known to include animal-derived ingredients. The most common of these are glycerin (when from tallow, as in other forms it can be plant-derived) and calcium phosphate, which has been extracted from animal bone char. 


Some of the more natural kids' toothpastes can also include propolis, which is a compound produced by bees that helps to fight off infections. If buying cruelty-free and vegan is important to your family, you'll be pleased to know that there are many reputable brands putting an emphasis on vegan-friendly kids' toothpaste for all ages. 

5

Strawberry, Orange or Mint? Find a Flavour Your Kids Will Enjoy to Encourage Brushing Their Teeth

Strawberry, Orange or Mint? Find a Flavour Your Kids Will Enjoy to Encourage Brushing Their Teeth

Helping to ease children into a life-long commitment to effective tooth brushing is greatly aided by finding a flavour they enjoy. That's why kids' toothpaste brands have created every imaginable flavour, in order to convince kids that brushing their teeth can be a tasty and worthwhile endeavour. From strawberry to orange or blueberry to mandarin, there's a flavour to suit every kid's taste buds.


One flavour that is popular among adult toothpastes but can be an acquired taste for kids is mint. Due to its stronger taste, mint is known as the flavour most likely to be spat back out by younger children. You can however find brands offering gentler mint flavours for kids.


For even more tooth-protection products, check out our recommendations for the best teething toys, the best multivitamins for kids and the best electric toothbrushes for kids.

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10 Best Kids' Toothpastes in the UK

This ranking has been compiled by the writing team at mybest UK via careful evaluation of the points made in the buying guide and thorough research of each product and comparing multiple verified customer reviews across the EC sites used. 
Popularity
Products
Image
Click to purchase
Key features
1

Punch & Judy

Simply Strawberry Flavour Kids' Toothpaste 50 ml

Punch & Judy Simply Strawberry Flavour Kids' Toothpaste  1

Strawberry Toothpaste With Fluoride for Children Aged 3+

2

Ben & Anna

Strawberry Toothpaste With Fluoride For Kids100 ml

Ben & Anna Strawberry Toothpaste With Fluoride For Kids 1

A Plastic-Free Toothpaste With Fluoride, Especially For Kids

3

Jack N' Jill

Strawberry Natural Toothpaste50 ml

Jack N' Jill  Strawberry Natural Toothpaste 1

All-Natural Toothpaste With a Certified Organic Strawberry Flavour

4

Green People

Organic Children Mandarin & Aloe Vera Toothpaste50 ml

Green People Organic Children Mandarin & Aloe Vera Toothpaste 1

Organic, Vegan Toothpaste for Babies and Toddlers With Added Vitamin C

5

Lavera

Calendula & Calcium Kids' Toothpaste 75 ml

Lavera Calendula & Calcium Kids' Toothpaste  1

100% Organic and Vegan Toothpaste for Kids of All Ages

6

Kingfisher

Natural 75ml Strawberry Children's Toothpaste75 ml

Kingfisher Natural 75ml Strawberry Children's Toothpaste 1

Fluoride-Free Toothpaste Flavoured With Real Fennel, Strawberries and Peppermint

7

Urtekram

Organic Children's Tutti Fruitti Toothpaste75 ml

Urtekram Organic Children's Tutti Fruitti Toothpaste 1

Organic Tutti Frutti Toothpaste for an Impressive Price

8

Sensodyne

Pronamel Gentle Mint Toothpaste for Children 6-12 Years50 ml

Sensodyne Pronamel Gentle Mint Toothpaste for Children 6-12 Years 1

Dentist-Recommended Toothpaste for Sensitive Teeth

9

Zendium

Zendium Kids' Toothpaste Red Fruit Flavour50 ml

Zendium Zendium Kids' Toothpaste Red Fruit Flavour 1

Kids’ Toothpaste With Natural Antibacterial Enzymes and a Low Fluoride Level

10

Aquafresh

Little Teeth Kids' Mild Mint 3-5 Years 75 ml

Aquafresh Little Teeth Kids' Mild Mint 3-5 Years  1

High in Fluoride to Prevent Tooth Decay

If you don't see the product you're looking for, you can request that it be listed.
No.1

Punch & Judy
Simply Strawberry Flavour Kids' Toothpaste 50 ml

Simply Strawberry Flavour Kids' Toothpaste  1
Source:amazon.co.uk
Simply Strawberry Flavour Kids' Toothpaste  2
Source:amazon.co.uk
Reference price
£3.49
Mid
Reference price
£3.49
Mid

Strawberry Toothpaste With Fluoride for Children Aged 3+

Based on the traditional puppet show of Punch & Judy, this cult classic has been cleaning children's teeth for longer than most. It exceeds the NHS-recommended fluoride level, so it's sure to provide a more-than-adequate level of cavity protection. 


Their simple strawberry-flavoured toothpaste is incredibly popular with kids all over the world who don't like the classic toothpaste taste of mint  - although they do offer a 'hint of mint' flavour as well as a bubblegum (tuttifrutti) option too. Also the eye-catching packaging is sure to prompt some nostalgic entertainment at tooth brushing time.

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No.2

Ben & Anna
Strawberry Toothpaste With Fluoride For Kids100 ml

Strawberry Toothpaste With Fluoride For Kids 1
Source:benandanna.uk
Reference price
£8.95
High
Reference price
£8.95
High

A Plastic-Free Toothpaste With Fluoride, Especially For Kids

This plastic free toothpaste in a glass jar is from the legendary vegan eco duo of Ben & Anna and it's aimed at kids. It offers gentle, vegan-friendly protection against tooth decay and bad breath, with a child-friendly fluoride level of 500 ppm. 


The subtle strawberry flavour is popular with children and the lack of plastic makes a very welcome change to most toothpastes out there. A cute mini bamboo spatula is included for adults to scoop out the contents with. The glass jar does however mean that children won't be able to 'helpfully' hold the paste, for safety reasons.

No.3

Jack N' Jill
Strawberry Natural Toothpaste50 ml

Reference price
£4.25
Mid

All-Natural Toothpaste With a Certified Organic Strawberry Flavour

Jack & Jill offer this tempting organically-flavoured strawberry toothpaste, which has been produced with 100% natural and organic ingredients. With the inclusion of the plant-derived calendula, it's a great toothpaste to help soothe sore gums.


This Australian brand sources the finest all-natural ingredients, creating an amazing-tasting product using the sugar alternative xylitol, which is extracted from birch wood. This makes for an extremely popular health-conscious toothpaste, without fluoride, available in an impressive array of natural flavours!

No.4

Green People
Organic Children Mandarin & Aloe Vera Toothpaste50 ml

Reference price
£4.25
Mid

Organic, Vegan Toothpaste for Babies and Toddlers With Added Vitamin C

A completely natural, organic and vegan toothpaste with a mild mandarin and aloe vera flavour, the all-natural ingredients list (and lack of fluoride) makes this a super-safe toothpaste if used or swallowed by even the youngest of children.


The good vibes don't stop there though, as Green People have added vitamin C, for protective antioxidant action on gums. This is a quality, conscious toothpaste that's recommended for children of all ages.

No.5

Lavera
Calendula & Calcium Kids' Toothpaste 75 ml

Calendula & Calcium Kids' Toothpaste  1
Source:amazon.co.uk
Reference price
£4.95
High Mid

100% Organic and Vegan Toothpaste for Kids of All Ages

With a mild fruity flavour (reminding reviewers of bubblegum), this toothpaste has been made with completely vegan-friendly ingredients including plant-based calcium and calendula, which are designed to soothe sore gums and give added cavity protection. 


It's also fluoride-free, making it a safe option for kids of all ages. Knowing it's 100% certified organic gives you added assurance that the ingredients are safe for use by your children. All Lavera products are well-known for having excellent eco-credentials and this one has cute packaging too!

No.6

Kingfisher
Natural 75ml Strawberry Children's Toothpaste75 ml

Reference price
£2.65
Mid

Fluoride-Free Toothpaste Flavoured With Real Fennel, Strawberries and Peppermint

British brand Kingfisher emphasise that their toothpaste is blended from real fennel, strawberry and peppermint. This means no artificial flavours, colours, sweeteners or preservatives have found their way into this toothpaste. 


It's also a vegan-friendly paste, that's thoughtfully gluten-, GM- and SLS-free, so it's allergy-friendly too. Overall, this is a high-grade, fluoride-free natural toothpaste that also tastes great and can be used by kids of all ages.

No.7

Urtekram
Organic Children's Tutti Fruitti Toothpaste75 ml

Organic Children's Tutti Fruitti Toothpaste 1
Source:amazon.co.uk
Reference price
£2.77
Mid
Reference price
£2.77
Mid

Organic Tutti Frutti Toothpaste for an Impressive Price

Danish health and beauty company Urtekram pride themselves on being an eco-conscious brand focused on producing high-quality organic products. This children's toothpaste is no exception, with an all-organic and vegan blend that's fluoride- and SLS-free, making it safe for any kid to use. 


Its flavour actually comes from aloe vera, myrrh and magnolia bark - which may not appeal to all, but is sensibly marketed as 'tutti frutti'. These hard working ingredients protect the gums and help maintain good oral health. Compared to many organic children's products, it's also very affordable.

No.8

Sensodyne
Pronamel Gentle Mint Toothpaste for Children 6-12 Years50 ml

Reference price
£1.40
Low

Dentist-Recommended Toothpaste for Sensitive Teeth

Sensodyne's Pronamel formula has been devised with input from dentists to protect and strengthen the enamel of the teeth. It's also a toothpaste with a high level of fluoride at 1,450 ppm, giving added protection against those dreaded cavities for kids in the age range of 6-12 years. 


Hopefully, the gentle-tasting mint flavour will suit kids of this age bracket, while freshening up their breath for the day at school. It's also a bit of a bargain, so it'll potentially be yours and your kids' go-to toothpaste for a few years to come. 

No.9

Zendium
Zendium Kids' Toothpaste Red Fruit Flavour50 ml

Reference price
£4.30
Mid

Kids’ Toothpaste With Natural Antibacterial Enzymes and a Low Fluoride Level

Zendium's natural toothpaste is designed for kids with milk teeth between the ages of 1 and 6. It has a low level of fluoride at 500 ppm, making it a less risky option if you're worried about the kids swallowing too much toothpaste. 


With antibacterial enzymes included to help the mouth's natural defences against infection, it's a thoughtful toothpaste that will promote good oral hygiene. The only point of possible concern is that these enzymes are derived from potential allergens of egg and milk proteins, which some kids might not get on with. 

No.10

Aquafresh
Little Teeth Kids' Mild Mint 3-5 Years 75 ml

Reference price
£1.50
Low

High in Fluoride to Prevent Tooth Decay

The ever-popular Aquafresh have created a big toothpaste for little teeth. With 1,450 ppm of fluoride it's up at the recommended adult level. This gives your child maximum cavity protection but will require a little extra supervision to make sure they don't swallow too much. 


It's also flavoured with a hint of mint, which is good for fresh breath but may not suit the taste buds of some 3-5-year-olds. It's a cost-effective buy, though, so you won't take too much of a hit if they don't like it! 

Frequently Asked Questions

Frequently Asked Questions

What Is the Difference Between Kids’ and Adult Toothpaste?

Kids' toothpaste is different in two main ways; fluoride levels are much lower (1,000 ppm for up to 6 year olds) and there are far more flavours to choose from, rather than just mint. Usage instructions will differ too, a smear of paste for under 3s, a pea size for those aged 3 to 6.

What Are the Most Common Sweeteners Used in Kids’ Toothpaste?

The usual sweeteners in kids’ toothpaste are xylitol and sodium saccharin. Xylitol is a natural alternative to sugar, it's derived from the fibres of plants, tastes as sweet as sugar but has only 1/3 of the calories. Sodium saccharin is an artificial sweetener which is much sweeter than sugar, but some are allergic to it.

How Long Should Tooth Brushing Last?

Children should brush their teeth for two minutes, twice a day. Get them to spit out after but not rinse, or else the fluoride will be washed away. Don't use mouthwash straight after brushing for the same reason. Kids will likely need supervising up to the age of 8 to ensure effective brushing.

Top 5 Kids' Toothpastes

No. 1: Punch & JudySimply Strawberry Flavour Kids' Toothpaste 50 ml

No. 2: Ben & AnnaStrawberry Toothpaste With Fluoride For Kids100 ml

No. 3: Jack N' Jill Strawberry Natural Toothpaste50 ml

No. 4: Green PeopleOrganic Children Mandarin & Aloe Vera Toothpaste50 ml

No. 5: LaveraCalendula & Calcium Kids' Toothpaste 75 ml

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The descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.

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