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Animal testing has been banned in the UK since 1998, and in the EU since 2013. But even with this success in our part of the globe, the product could have been tested on animals overseas, or somewhere else along the supply chain.
This more often than not points to China, which is the only country in the world that actually requires cosmetics to be tested on animals. Therefore, if a company wants to have a piece of their multi-billion dollar beauty market, they must pay to have their products tested by a third party in order to sell there.
On top of that, the parent company that owns the brand may test their other products on animals, or include brands in their company that do. It’s up to you to decide how strict you want to be, but by definition a product is completely cruelty-free if there has been absolutely no animal testing involved at all.
The best way to do so is to buy a foundation that has been certified cruelty-free by independent third-party testing. Companies have to pay a licensing fee to display them on their packaging, so it’s safe to say those who do are serious about the ethical claims they are making.
The three seals of approval to look for are the bunny by PETA, the leaping bunny logo by Cruelty Free International, or the Choose Cruelty Free rabbit. You can look these up online to make sure you’ve got the right bunny for the job!
There are a couple of ways to do this, one being to consult online resources that list cruelty-free make-up brands or which brands bear the aforementioned certification logos. For example, you can check The Leaping Bunny Program, Cruelty Free Kitty, or Cruelty Free UK.
Additionally, if you can’t find a product on the database, you can have a browse through the website of the foundation brand you are interested in, as any company worth their salt will proudly state their stance on anti-cruelty. If these methods come up short, then you’re probably better off looking for another product.
Unlike the ambiguity of the cruelty-free phrase, if a product says it’s vegan, it usually is – but this isn’t regulated. The websites noted in the previous section can confirm or deny whether the company, or just the foundation you like, is vegan friendly. You can also inspect the ingredients list yourself to be certain.
Here are some of the non-vegan ingredients which could potentially appear in a foundation:
You may usually buy for oily, sensitive, acne-prone or older skin, or look for a foundation with an SPF, so we’d recommend checking out the description or reviews of each product to see if it’s a fit for you.
We’d also advise having a peruse of the shades available and the level of coverage. This will be especially helpful if you have very dark or fair skin. If you have a preferred foundation type, such as powder, liquid, or stick, you will want to note which category the product falls into, too.
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3. Charlotte Tilbury Magic Foundation
Lightweight Magic Perfect for Both Young and Mature Skin
2. L.A. Girl Pro Coverage Liquid Foundation
Get Your Glow on Without Breaking the Bank
1. INIKA Truly Organic Liquid Foundation
Vegan, Organic and Mineral-Based for Dewy Skin
7. Nude by Nature Radiant Loose Powder Foundation
Natural Powder for a Healthy Complexion
4. Charlotte Tilbury Light Wonder Foundation
Light-as-Air Foundation for Glowy Skin
5. e.l.f. Acne Fighting Foundation
An Affordable Beauty Blogger Favourite
8. Barry M All Night Long Foundation Stick
A Bargain Buildable Stick Foundation for Summer
6. Hourglass Vanish Seamless Liquid Foundation
Loaded With Pigment for Exceptional Coverage
9. 3INA The 3 in 1 Foundation
An All-in-One to Prime, Cover, and Conceal
10. Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation
A Premium Pick Designed for Oily and Acne-Prone Skin
Though it is a powder foundation, it feels more like a cream on application, and can be built up to a medium coverage when you need it. It also comes in a large number of shade options, which is often difficult to find in a powder. This is the ideal buy for those wanting a more natural option, in terms of both appearance and ingredients!
It gives a full coverage without the need to build or apply multiple layers – just be mindful that a little goes a very long way and it dries quickly, so you'll need to apply with care to avoid overdoing it! This foundation is free from animal ingredients, as is Urban Decay's entire range.
Looking for more ways to spend your well-earned pounds without supporting brands or products you don't believe in? Here are a few more beauty and skincare guides that will help you be kinder to our planet and the beautiful animals we share it with.
With the ever-growing demand for cruelty-free beauty in the UK, it’s easier than ever to find a foundation to match your needs that doesn’t unnecessarily harm any animals in the process. We hope this guide has given you the information you need to shop consciously without sacrificing quality and affordability in your beauty regime.
Author: Natasha Dziubajlo
No. 1: Charlotte Tilbury ｜3. Charlotte Tilbury Magic Foundation
No. 2: NYX｜2. L.A. Girl Pro Coverage Liquid Foundation
No. 3: Inika｜1. INIKA Truly Organic Liquid Foundation
No. 4: bareMinerals ｜7. Nude by Nature Radiant Loose Powder Foundation
No. 5: Charlotte Tilbury ｜4. Charlotte Tilbury Light Wonder Foundation
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