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  • 10 Best Toilet Fresheners UK 2023 | Air Wick, Glade and More 1
  • 10 Best Toilet Fresheners UK 2023 | Air Wick, Glade and More 2
  • 10 Best Toilet Fresheners UK 2023 | Air Wick, Glade and More 3
  • 10 Best Toilet Fresheners UK 2023 | Air Wick, Glade and More 4
  • 10 Best Toilet Fresheners UK 2023 | Air Wick, Glade and More 5

10 Best Toilet Fresheners UK 2023 | Air Wick, Glade and More

It may not be something that most people are comfortable discussing, but everyone needs to go to the toilet and, unfortunately, the odours that result aren’t exactly the most appealing! So, if you want to keep your bathroom smelling sweet, it’s worth investing in a couple of toilet fresheners to prevent those unpleasant smells from lingering.


We’ve found the best toilet fresheners available online in the UK from Amazon, Tesco, and Waitrose from some of the biggest brands in the business, like Air Wick, Bloo, Febreze, and Glade. You’ll find all sorts of different fragrances and options below, from fresheners that sit on the rim or bowl of your loo to fragrances to disperse in the air. 

Last updated 14/07/2023
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Table of Contents

How to Choose a Toilet Freshener in the UK - Buying Guide

There are several different options for toilet fresheners, so we’ve put together this helpful buying guide to show you what’s available. Whether you’re looking for something to pop into the toilet itself or to sit on top of it, there are plenty of fragrant choices to get rid of any trace that someone’s used the facilities!

1

There Are Four Main Types of Toilet Freshener Available

The type of toiler freshener you choose is mostly down to preference and the setup of your bathroom. Most, however, are placed in the indicated area and left to do their work, but there are also a few spray options available, depending on your style!

Blocks Inside the Cistern Clean Your Toilet While Keeping It Smelling Nice

Blocks Inside the Cistern Clean Your Toilet While Keeping It Smelling Nice

The first type of toilet freshener we’re going to discuss is the ones you place inside the cistern. These tablets, or blocks, sit in the cistern and slowly dissolve, cleaning the bowl with every flush. They also turn the water a different colour, so don't be alarmed if your water comes out blue!


As well as providing a neutralising scent, they also help prevent limescale build-up, which is a particularly prominent issue in hard water areas. These toilet blocks can last for over a month and are very inexpensive, so they are an excellent budget option. Just pop one in, and forget about it until the water turns back to its regular colour!

Rim Blocks Sit in the Bowl, Providing a Stronger Fragrance

Rim Blocks Sit in the Bowl, Providing a Stronger Fragrance

Similar to the tablets you put inside the cistern, rim blocks are attached to the inside of the bowl. They are essentially made of the same substances, only these are held inside a plastic casing. Each time you flush, the water dissolves part of the block, releasing a pleasant smell and keeping your bowl clean.


As they don’t sit in water directly, they’re not slowly dissolving, so are only used each time you flush, meaning they can last for hundreds of flushes! Some people, however, find having something sitting inside their toilet a little strange, but if you don't mind, these tend to have the added bonus of being a little more fragrant than the cistern alternative.

Free-Standing Air Fresheners Fill Your Entire Bathroom With a Fresh Scent

Free-Standing Air Fresheners Fill Your Entire Bathroom With a Fresh Scent

If you don’t want to opt for something that goes inside your toilet, there are plenty of free-standing air fresheners that you can place on top of the cistern or on a nearby shelf to keep your entire bathroom smelling nice. A quick tip - you’ll want something that eliminates odours rather than simply covering them up!


There are multiple designs and styles available, from solid gel-based options to liquid diffusers, and all do a great job of keeping a large space smelling fresh. The mileage may vary as to how long these last, but they also do a great job masking other unpleasant bathroom smells such as damp and musty air.

Freshening Sprays Can Be Manual or Automatic

Freshening Sprays Can Be Manual or Automatic

Lastly, you can always opt for a classic air freshening spray. There are the standard sprays to use after that I'm sure most of us are aware of, but there's also a relatively new kid on the block - sprays to use before. These are sprayed into the bowl to mask any unpleasant smells that may follow!


There are also automatic options that activate either on a timer or when motion is detected if you don’t want to leave a bottle lying around. These tend to cost a little more than other options but are a hassle-free way to keep your bathroom smelling fresh, and the refills are easy to replace.

2

Scents Can Vary Depending on the Type of Freshener

Scents Can Vary Depending on the Type of Freshener

We all know that no one's business smells like roses, but that doesn’t mean your toilet or bathroom can’t! There are so many fragrances available from each type of freshener that you're bound to find something you like. Whether you’d prefer a neutral smelling bathroom, a clean, refreshing scent, or something a little more floral, there’s an option out there for you.


The types of freshener that go inside the rim or cistern tend to have a more “cleaning product” smell, and while this isn’t unpleasant, many people prefer the more perfumed or neutral fragrance of a free-standing or spray air freshener.

3

Note How Long the Toilet Freshener Lasts

Note How Long the Toilet Freshener Lasts

Depending on the type of freshener and how much you're using it, the length that they last can vary drastically. While the product's size does influence how long it will last, it's not a concrete measurement. A small bottle under 100 ml that only needs a single spritz with each use will last much longer than a 300 ml spray that you have to hold down and wave around.


When it comes to the dissolving varieties, some products will state on the packaging how long they last, but it can still be hard to pinpoint accurately. That said, we'd be surprised if anything on our list lasted less than a month and a half. Obviously, if your household consists of multiple people and your toilet gets flushed a lot, you can expect the lifespan to be a little shorter.

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Top 10 Best Toilet Fresheners in the UK

Now you have an idea of what to look for in a toilet freshener, it's time to take a look at our top 10 list. No matter what your preferences are, there's sure to be something below to keep your bathroom smelling sweet.
Popularity
Products
Image
Click to purchase
Key features
1

Airpure

Press Fresh Air Freshener Spray

Airpure Press Fresh Air Freshener Spray 1枚目

This Vegan Friendly Air Freshener Ticks All the Boxes

2

AirWick

Freshmatic Auto Spray Bundle

AirWick Freshmatic Auto Spray Bundle 1枚目

The Automatic Spray Bundle That Will Last Months

3

Glade

Automatic Spray

Glade Automatic Spray 1枚目

A Timed Device to Keep Your Bathroom Smelling Fresh

4

Febreze

Bathroom Air Freshener

Febreze Bathroom Air Freshener 1枚目

A Subtle Scent That Eliminates All Odour

5

Bloo

Power Active Toilet Rim Block

Bloo Power Active Toilet Rim Block 1枚目

A Fresh Lemony Scent From an Excellent Rim Block

6

Airwick

Vipoo Pre-Poo Toilet Spray

Airwick Vipoo Pre-Poo Toilet Spray 1枚目

A Small Spray to Trap Unpleasant Smells in the Bowl

7

Bloo

Original Blue Toilet BlocksPack of 2

Bloo Original Blue Toilet Blocks 1枚目

The Classic Toilet-Cleaning Choice

8

Poo-Pourri

Before-You-Go Toilet Spray

Poo-Pourri Before-You-Go Toilet Spray 1枚目

The Fancy Solution That Works Like Magic

9

Domestos

Power 5

Domestos  Power 5 1枚目

A Rim Block From a Well-Known Cleaning Brand

10

Oust

Odour Eliminator

Oust Odour Eliminator 1枚目

Oust: One of the Original Odour Eliminators

If you don't see the product you're looking for, you can request that it be listed.
No.1

AirpurePress Fresh Air Freshener Spray

Press Fresh Air Freshener Spray Image 1
Source:amazon.co.uk
Press Fresh Air Freshener Spray Image 2
Source:amazon.co.uk
Reference price
£2.98
Reference price
£2.98

This Vegan Friendly Air Freshener Ticks All the Boxes

The fact that the Airpure Fresh Press commits to being vegan friendly, containing no animal products or animal testing, would be enough to put it at the top of our list, but it's full of other innovations too.


It's a dry spray, meaning that there's no extra wet mist settling on things and comes with a self-adhesive hook which is perfect for sticking onto a tiled wall. On top of that, each spray is measured, so you're always using the right amount. It really feels like Airpure has thought of everything!

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No.2

AirWickFreshmatic Auto Spray Bundle

Freshmatic Auto Spray Bundle Image 1
Source:amazon.co.uk
Freshmatic Auto Spray Bundle Image 2
Source:amazon.co.uk
Reference price
£17.96
Reference price
£17.96

The Automatic Spray Bundle That Will Last Months

If you're looking at getting an automatic spray, it makes sense to pick up a couple of extra refills. This bundle from AirWick comes with four canisters of three different scents to go alongside the base unit.


All included, this pack will last you almost a full year on its lowest setting and comes from one of the most well-known brands in the air freshener world. If you're a fan of home gadgets, then you can't go wrong with this bargain of a bundle.

No.3

GladeAutomatic Spray

Automatic Spray Image 1
Source:amazon.co.uk
Automatic Spray Image 2
Source:amazon.co.uk
Reference price
£6.00
Reference price
£6.00

A Timed Device to Keep Your Bathroom Smelling Fresh

This battery-operated, portable freshener has three different timer settings and a boost button to deliver a burst of fragrance whenever you need. That means it doesn't just keep your bathroom fresh in those crucial moments, it will keep it fresh, always.


Each refill lasts approximately 60 days on its most conservative setting, and it only requires 2 AA batteries to work, which should last you about a year. It's also available in a variety of scents, depending on where you shop.

No.4

FebrezeBathroom Air Freshener

Reference price
£4.99

A Subtle Scent That Eliminates All Odour

Febreze has achieved something quite special with their first non-electric bathroom freshener. The subtle scent lingers in the air, eliminating bad odours, without causing your towels and other fabrics to absorb the smell.


While the mileage may vary slightly, you should get up to 45-days worth of freshness. As it's subtle, you may get used to the smell and think it's not working, but you won't notice any nasty damp or toilet-related smells either!

No.5

BlooPower Active Toilet Rim Block

Reference price
£1.00

A Fresh Lemony Scent From an Excellent Rim Block

Usually, when using a rim block, you're sacrificing a strong scent for the benefit of a clean bowl without having to get your hands dirty. However, this Lemon-scented offering has a surprisingly strong fragrance.


For the money, this is the best rim block on the market and is one of the longest-lasting - that is, if you follow the instructions correctly. We still don't know quite how Bloo's patented ball design technology works, but we're glad it does!

No.6

AirwickVipoo Pre-Poo Toilet Spray

Reference price
£4.00

A Small Spray to Trap Unpleasant Smells in the Bowl

Coming in at a cheaper price point than the Poo-Pourri, this spray bottle works exactly the same way but has a fruity scent instead of citrus. Simply give a spritz or two into your toilet bowl before splashdown, and all unpleasant smells are neutralised.


At under half the price of the Poo-Pourri, it's a much better proposition for those who aren't convinced of its odour eradicating power. Unfortunately, it is still a rather small bottle with a lower number of uses compared to some of the other options.

No.7

BlooOriginal Blue Toilet BlocksPack of 2

Reference price
£1.50

The Classic Toilet-Cleaning Choice

If you're looking for a long-lasting option that's out of sight and out of mind, then you can't do much better than the Original Blue Toilet Blocks from Bloo. These blocks simultaneously clean and neutralise any lingering toilet smells.


At such a low price, you really can't go wrong with these tablets, but some people may find the scent a little sterile. Even though there are other scents available, they're still not quite as perfumed as other options.

No.8

Poo-PourriBefore-You-Go Toilet Spray

Before-You-Go Toilet Spray Image 1
Source:amazon.co.uk
Before-You-Go Toilet Spray Image 2
Source:amazon.co.uk
Before-You-Go Toilet Spray Image 3
Source:amazon.co.uk
Reference price
£10.87
Reference price
£10.87

The Fancy Solution That Works Like Magic

You may be a little sceptical of a tiny bottle that claims to remove toilet odours with a single spritz before you settle down to do your business, but it works perfectly! Also, how can you not be a little charmed by the brand's name?!


While you get at least 200 uses out of a single bottle, we understand that it may be a little pricy for what it offers, especially considering that most other items on our list are only a few quid. That said, if you're even a little curious it's definitely worth giving it a go!

No.9

Domestos Power 5

Reference price
£3.54

A Rim Block From a Well-Known Cleaning Brand

This offering from Domestos neatly hooks over the side of your toilet rim. It boasts long-lasting freshness and hygienic cleaning, leaving your bowl shiny and smelling like flowers.


While it claims to last for up to 300 flushes, there are several reviews stating that it loses the majority of its scent much quicker than that. At such a low price, though, it's worth trying to see how long it lasts for you and your family.

No.10

Oust: One of the Original Odour Eliminators

When it comes to odour elimination, Oust is one of the best-known brands in the business. While this option isn't specifically designed for the bathroom, their odour eliminators do exactly what they say on the tin.


The only issue is that you can end up spraying quite a lot without realising, meaning that it can get used up pretty quickly if you're not careful. Like most manual air fresheners, the can is a little tall which could clutter up a clean bathroom aesthetic.

More Scented Products to Fill Your Home With Fragrance

More Scented Products to Fill Your Home With Fragrance

There's nothing quite like walking into your home and having each room filled with a pleasant smell. From scented candles to essential oils to even aroma stones, we've written multiple buying guides to help you achieve just that. 

Summary

There you have it, the best toilet fresheners to buy online in the UK. We hope our buying guide has helped you choose between the many different options available. Whether your bathroom is smelling of clean cotton, floral fields, or fruity fragrances, we're sure it'll be smelling much nicer than without!


Author: David Sexton

Top 5 Toilet Fresheners

No. 1: AirpurePress Fresh Air Freshener Spray

No. 2: AirWickFreshmatic Auto Spray Bundle

No. 3: GladeAutomatic Spray

No. 4: FebrezeBathroom Air Freshener

No. 5: BlooPower Active Toilet Rim Block

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The descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.
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