10 Best Eyelash Serums 2024 | UK Makeup Artist Reviewed
To help you on your quest for eyelash growth and length without the help of extensions, we've put together this simple buying guide for eyelash serums to show you what to look out for in terms of ingredients, formula, and brush type.
We've also searched through top drugstore and high-end brands on Amazon and eBay such as L'Oreal, Vichy, and Rapidlash to discover the most popular, safe, and effective eyelash serums that really work. Whether you'd like a nourishing castor oil conditioner or a stimulating hyaluronic acid serum, or you're trying to find a good vegan and cruelty-free enhancer, we've got what you need.
Quick List - Top Eyelash Serums
M2 BEAUTE
Stimulate Your Lashes Root to Tip With the Trifecta of Strengthening Key Ingredients
L'Oreal Paris
Get Thicker-Looking Lashes With a Serum Enhanced With Vitamins, Hyaluronic Acid and Castor Oil
RapidLash
Repair Environmental Damage With a Serum Safe for Contact Lens Wearers
A qualified Beauty Therapist and Makeup Artist. I provide professional makeup services for all occasions, whether it be for a bride on their wedding day or backstage at a photo shoot. I also enjoy teaching through hosting live talks on my social media, masterclass events, and 1-1 training. My favourite style of makeup is most definitely vibrant. I love a colourful eyeshadow palette... or 10!
A recommendation service that carefully researches each product and consults with experts across many disciplines. We are constantly creating new content to provide the best shopping experience from choosing ‘cosmetics’ to ‘food and drink’, ‘home appliances’ to ‘kids and baby’ products, reaching users all across the United Kingdom.
The expert oversees the Buying Guide only, and does not determine the products and services featured.
Table of Contents
- With Specialist Consultation From Makeup Artist Claire Higgins
- How to Choose an Eyelash Serum in the UK
- Brushes and Doe Foot Are the Most Precise Applicator Type, But Opt for a Spoolie Brush if You Have Thin Lashes1
- For Those With Sparse Lashes Go for Serums That Target the Skin, Follicles and Lashes2
- If You Wear Makeup Everyday Look for a Serum That You Can Apply Underneath3
- Frequently Asked Questions
- Are Eyelash Serums Safe to Use?
With Specialist Consultation From Makeup Artist Claire Higgins
Claire is a qualified Beauty Therapist and Makeup Artist; she provides professional makeup services for all occasions, from bridal to backstage at photoshoots. Claire also teaches masterclass events as well as 1-1 training. She's a big fan of the vibrant style and loves a colourful palette... or 10!
Keep up-to-date with Claire through her Facebook and Instagram page, where you can learn the latest tips and tricks when it comes to makeup applications and also get inspired to try new looks!
How to Choose an Eyelash Serum in the UK
- Do You Prefer a Precise Brush, Doe-Foot or the Natural Blend of a Spoolie
- Keep an Eye on Ingredients That Condition and Lengthen
- Bear in Mind How to Use It for the Best Results
Brushes and Doe Foot Are the Most Precise Applicator Type, But Opt for a Spoolie Brush if You Have Thin Lashes
To ensure great coverage, eyelash serums are intended to be applied across the lash line and even on the lashes, so it makes sense to use something that will get into every crease and apply a thick, even layer. Take a look at some options below to find what might work best for you.
- Brushes: You'll find the majority of serums on the market use a thin brush applicator, due to their convenience and ability to layer up if necessary.
- Doe-Foot: For an applicator that's super gentle on your lash line, opt for a doe foot applicator. The soft tip allows it to glide on smoothly and can get into the harder-to-reach spots, delivering full-coverage results.
- Spoolie: These spiral-shaped mascara-style brushes can be really handy if you have thin lashes, as you're less likely to get the product in your eye. The design makes them perfect for combing through your lashes for an overall natural well-blended look.
For more makeup brushes, have a look at our article on makeup brush sets.
You will commonly find that lash serums either come with an applicator wand similar to what you would find in a liquid eyeliner tube, a spoolie (a brush that resembles one of a lash or brow mascara wand) or an applicator with a softer head (resembling a lipgloss wand).
If you’re no stranger to applying eyeliner, the thin brush or sponge applicator will suit your routine well. Opt for a brush head applicator if you prefer root to tip coverage or on the go use.
For Those With Sparse Lashes Go for Serums That Target the Skin, Follicles and Lashes
Serums won't include all of these additional ingredients but will still have the ability to enhance your lashes through other moisturising or strengthening ingredients. We would recommend checking each product and using our spec tables to see if you can find any of them!
- Castor Oil: This plant-based extract provides a glossy coating to lashes, giving them a visibly thicker appearance whilst moisturising their base.
- Biotin: This is a B vitamin (also called vitamin B7, or vitamin H) that stimulates the growth of additional eyelash follicles by moisturising and nourishing the lashes and skin, and creating the appearance of fullness.
- Peptides: Often used in anti-ageing skincare, peptides specifically act on the skin cells of lashes to create a stronger, healthier foundation, lengthen the growth cycle, and boost fullness and density.
- Panthenol and hyaluronic acid: Both of these are beneficial for the lash line as they target the skin cells of the lashes. Hyaluronic acid provides hydration and moisture, while panthenol, a derivative of vitamin B5, penetrates the fibres of the hair and minimises breakage.
If your eyelash serum is cruelty-free, you're immediately contributing to the protection of animals at risk of cosmetic testing, so we've made sure to include plenty of options on our list for those that this resonates with.
It’s always ideal to carry out little research before committing a product. Check on the packaging for fundamental ingredients such as those listed above, proven to stimulate lash moisture, strength and growth. When you have some basic knowledge behind you, this will aid in your search to uncover the product specific to your particular needs, wants and concerns.
If You Wear Makeup Everyday Look for a Serum That You Can Apply Underneath
Eyelash serums are formulated with moisturising ingredients, so they're hydrating and safe for daily use on a freshly cleansed lash line. Some may also be used twice daily to give the best results, especially when you're sticking to a routine.
However, because they're so hydrating, they also tend to be slippery and could smear your make-up, so it's best to look for those that can be applied underneath your makeup, and which will absorb quickly, allowing you to put your mascara or other makeup on top without worry.
Here are some cruelty-free mascaras and mascaras for volume to give your lashes that extra boost.
Do cruelty-free products make a difference? It’s a big yes. Choosing to support cruelty-free beauty has its advantages. The active changes in your lifestyle contribute towards upholding the well being of animals and being rightfully conscientious about what’s best for your skin.
With harsh chemicals eliminated from products, they can be deemed more suitable for sensitive skin, use during pregnancy and exposure to the long term effects of these chemicals can pose on our health.
10 Best Eyelash Serums in the UK
Products | Image | Click to purchase | Key features | |
|---|---|---|---|---|
1 | M2 BEAUTE Eyelash Activating Serum | | Stimulate Your Lashes Root to Tip With the Trifecta of Strengthening Key Ingredients | |
2 | Dermaworks Spectaculash Eyelash Growth Serum | | A Peptide-Rich Formula for Thicker Lashes in 8 Weeks | |
3 | L'Oreal Paris Clinically Proven Lash Serum | | Get Thicker-Looking Lashes With a Serum Enhanced With Vitamins, Hyaluronic Acid and Castor Oil | |
4 | RapidLash Eyelash Enhancing Serum | | Repair Environmental Damage With a Serum Safe for Contact Lens Wearers | |
5 | Poppy Austin Eyelash Serum | | A Cruelty-Free, Organic Serum Packed With Biotin for a Healthy Lash Boost | |
6 | Shiseido Full Full Lash Serum | | A Serum That Promotes Rapid Growth and Repairs Damage From Heavy Mascara Use | |
7 | Etrong Cold Pressed Pure Castor Oil | | 100% Pure Castor Oil With Handy Brush and Spoolie Applicators | |
8 | Vichy Eye Contour Serum | | Give Your Lashes a Lift Whilst Firming Ageing Skin | |
9 | DHC Eyelash Tonic | | A Refreshing Serum for Sensitive Skin to Soothe and Repair | |
10 | VieBeauti Eyelash Growth Serum | | A Simple Serum for Those Just Wanting to Moisturise and Prime Lashes |
Stimulate Your Lashes Root to Tip With the Trifecta of Strengthening Key Ingredients
Our winning product not only nourishes and conditions the lashes to give them an instantly fuller effect, but it also stimulates the root of your lash hairs to boost growth in a matter of weeks. You can even use it on your eyebrows – it's a celebrity favourite, and our favourite, for good reason!
Not forgetting the fact that it features three of the key ingredients that induce eyelash regeneration and strength: biotin, panthenol, and hyaluronic acid. Delivered in a beautifully branded box, it makes for a sweet gift for a friend or even as a little treat for yourself!
A Peptide-Rich Formula for Thicker Lashes in 8 Weeks
Alongside these lash-loving ingredients, it also contains collagen, omega 3's and plant extracts, and it's also completely vegan and cruelty-free. For thicker and fuller lashes without any sulfates, parabens, or harsh chemicals, this one's definitely worth a look!
Get Thicker-Looking Lashes With a Serum Enhanced With Vitamins, Hyaluronic Acid and Castor Oil
With the help of castor oil, panthenol and hyaluronic acid, this vitamin-rich formula will give you thicker-looking lashes that look like professional lash extensions. Using the ultra-soft brush, you can coat your lashes in this smooth serum to aid lash repair and regrowth.
Keep your lashes luscious and hydrated with this affordable, easy-to-use eyelash serum by L'Oreal, a popular favourite in the world of cosmetics who deliver once again.
Repair Environmental Damage With a Serum Safe for Contact Lens Wearers
This award winning formula is made from a blend of lash-enhancing ingredients to help fight damaging environmental elements and premature fallout by nourishing and strengthening lashes. Using the applicator brush, apply a thin layer of serum to the base of the upper and lower lash line.
Rapidlash is clinically proven to be safe and effective to cosmetically boost the look of your lashes. You'll also be glad to know it's fragrance-free, paraben-free and is safe for contact lens wearers.
A Cruelty-Free, Organic Serum Packed With Biotin for a Healthy Lash Boost
We love that this serum comes in a fair trade bamboo tube which are ethically sourced and sustainably carved by hand. It also comes in a fully recycled hard case luxury gift box with magnetic closure, so it would make the perfect gift!
A Serum That Promotes Rapid Growth and Repairs Damage From Heavy Mascara Use
Achieve voluminous lashes and denser eyebrows with the full lash serum from Shiseido. The unique formula enriched with arginine conditions and hydrates to help lengthen, fill and strengthen lashes.
Repair damage caused by heavy mascara usage, extensions and false lashes. Simply swipe the applicator across your upper and lower lash line as well as through your brows to transform sparse, short and thin lashes and hair.
100% Pure Castor Oil With Handy Brush and Spoolie Applicators
It's a slight shame that this product doesn't have much more to offer than castor oil, but it's still a wonderful option for those who prefer a completely plant-based product, alongside those with sensitive skin who are trying to grow their eyelashes the natural way!
Give Your Lashes a Lift Whilst Firming Ageing Skin
This serum can improve the elasticity around the eye within ten minutes, toning the eyelids and firming the skin. While acting as a great anti-ageing aid, this product can also rejuvenate the hair follicles and support the growth of your lashes.
On the downside, there isn't an applicator included with Vichy's serum, so you'll have to source your own brush or spoolie, or else you'd have to use your fingers which isn't very practical or hygienic!
A Refreshing Serum for Sensitive Skin to Soothe and Repair
Using a blend of aloe vera and watercress extract, this serum refreshes and calms the skin around the eyes whilst providing a moisturising coat, so it'd be great for those with sensitive skin.
It helps aid in lash repair and gradually stimulates growth, with some reviewers finding it effective when used on the brows, too. However, because once again this product lacks in the recommended ingredients, it sits lower down on our list.
A Simple Serum for Those Just Wanting to Moisturise and Prime Lashes
With ginseng extract, silk proteins, and botanical oils, this premium lash serum is great for giving your lashes a boost the natural way. With results appearing in around 2 weeks, there'll be a significant improvement in your lashes before you know it!
It's also a great primer to use before other lash products. The list of ingredients for this formula doesn't mention any of the top-rated ingredients for hair growth, which is why we think that some people may prefer a stronger product.
Frequently Asked Questions
Are Eyelash Serums Safe to Use?
They are safe if they are applied correctly! You should carefully read the instructions by the brand that you’re using. Although, you can apply them 2-3 times a day on clean lashes. However, remember not to apply when you’re wearing contacts.
Written and researched by Annie Speight
Top 5 Eyelash Serums
No. 1: M2 BEAUTE ｜Eyelash Activating Serum
No. 2: Dermaworks｜Spectaculash Eyelash Growth Serum
No. 3: L'Oreal Paris ｜Clinically Proven Lash Serum
No. 4: RapidLash｜Eyelash Enhancing Serum
No. 5: Poppy Austin｜Eyelash Serum
View Full RankingThe descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.
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