10 Best Fabric Softeners UK 2024 | Method, Ecover and More
Quick List - Top Fabric Softeners
Comfort Pure

A Gentle, Hypoallergenic Softener With the Classic Scent of Fresh Laundry
Presto! Amazon Brand

Affordable Multi-Pack of Gentle Softener Suitable for Both Those With Sensitive Skin and Babies

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How to Choose a Fabric Softener in the UK
- Select a Natural or Chemical Formula Depending on the Fragrance Intensity You Want
- Go for Hypoallergenic Options for Babies and Sensitive Skin
Choose Between a Natural or Chemical Formula Based on Your Preferred Intensity of the Fragrance

Natural Softeners Are Gentle on the Skin, Environmentally-Friendly and Ideal for Those Who Are Sensitive to Strong Scents
Since you're here, why not explore these eco-friendly laundry detergents?
Because the ingredients are natural, they are biodegradable and non-toxic too, so when they flow out of your pipes and eventually end up in the sea they won’t be as harmful to marine life. Many of these brands are cruelty-free and/or don’t use any animal ingredients, so they are a great choice for those wanting to not only limit their environmental impact but those who are vegan too.
On the whole, softeners containing naturally derived perfumes or essential oils for scent are subtle in fragrance and gentle on easily irritated skin. However they may not be suitable for those who are looking for a softener that brings a powerful, long lasting perfume, and usually they are a bit more expensive than commercial chemical products, so might not benefit those on a tighter budget.
Chemical-Based Softeners Make Your Clothes Super Soft and Have a Stronger, Longer-Lasting Fragrance
It is recommended that if you do plump for this type of softener, you don’t use it every time you wash your towels or gym wear, so bear this in mind if you don’t have the time to do several separate loads of washing each week.
To make sure that your laundry always comes out squeaky clean, these washing machine cleaners will do the trick.
If You Have Sensitive Skin or Have Baby Clothes to Wash, Opt For a Hypoallergenic Fabric Softener

For those with sensitive skin, check out our best laundry detergents for sensitive skin!
10 Fabric Softeners in the UK
Products | Image | Click to purchase | Key features | |
|---|---|---|---|---|
1 | Ecover Fabric Softener|Apple Blossom | ![]() | Ecover Fabric Softener Refill Apple Blossom & Almond | |
2 | Comfort Pure White Fabric Softener | ![]() | A Gentle, Hypoallergenic Softener With the Classic Scent of Fresh Laundry | |
3 | Method Ocean Violet Fabric Softener | ![]() | Vegan, Cruelty-Free, Eco-Friendly and All Natural | |
4 | Presto! Amazon Brand White Fabric Softener | ![]() | Affordable Multi-Pack of Gentle Softener Suitable for Both Those With Sensitive Skin and Babies | |
5 | Comfort Creations Honeysuckle & Sandalwood Fabric Conditioner | ![]() | Exotic, Strong-Smelling Softener That Reduces Static and Wrinkles | |
6 | Ecover Zero Non Bio Sensitive Fabric Softener | ![]() | Free From Fragrance, Colours and Parabens and Suitable for Sensitive Skins | |
7 | Downy Ultra Liquid Fabric Conditioner | ![]() | Concentrated Softener to Combat Stretching, Fading, Fuzz, and Static | |
8 | Attitude Little Ones Fragrance-Free Fabric Softener | ![]() | Hypoallergenic, Fragrance-Free Softener for Sensitive Skins, Skin Conditions and Babies | |
9 | Bio-D Fragrance-Free Fabric Conditioner | ![]() | An All-Natural Product Made From Biodegradable, Sustainable Materials | |
10 | Lenor Perfume Fabric Conditioner|Kiss Parfum Des Secrets | ![]() | A Rich and Sweet-Smelling Softener With Hints of Passionfruit and Amber |
Ecover Fabric Softener Refill Apple Blossom & Almond
It’s certified cruelty-free like all of Ecover’s range, suitable for every skin type, and will biodegrade without harming marine life. And it’s the cheapest natural softener on our list, so you’ve every reason to give it a go!
A Gentle, Hypoallergenic Softener With the Classic Scent of Fresh Laundry
Vegan, Cruelty-Free, Eco-Friendly and All Natural
The biodegradable plant-derived ingredients will soften and reduce static and clinging, leaving only fluffy and huggable fabrics behind. A perfect pick for those who want an ethical, perfumed softener without the chemicals.
Presto! Amazon Brand White Fabric Softener
Affordable Multi-Pack of Gentle Softener Suitable for Both Those With Sensitive Skin and Babies
For a chemical softener it is among the more gentle and claims to be suitable for babies and sensitive skin, but is not hypoallergenic so may need to be trialled in a smaller pack for allergy sufferers.
Comfort CreationsHoneysuckle & Sandalwood Fabric Conditioner
Exotic, Strong-Smelling Softener That Reduces Static and Wrinkles
When it comes the fragrance, honeysuckle and sandalwood, with top notes of tangerine gives your garments luxurious, long-lasting freshness. It’s good value for such a luxurious buy, and will make life much easier for busy families who want to stay stocked up for the next few months.
EcoverZero Non Bio Sensitive Fabric Softener
Free From Fragrance, Colours and Parabens and Suitable for Sensitive Skins
We’d also recommend this as a good option for those who don’t want to reduce absorbency or effectiveness of certain fabrics, and those who aren’t keen on overly powerful scents. You can be confident that this product is vegan and environmentally friendly as it is made with plant-based, biodegradable ingredients.
Concentrated Softener to Combat Stretching, Fading, Fuzz, and Static
Simply add a cap full to your next wash to combat stretching, fading, pilling and fuzz, and static on your clothes. When used with a detergent, it is also highly effective at reducing wrinkles. On the downside, the price may be a little steep for some considering the quantity you get in a bottle.
Attitude Little Ones Fragrance-Free Fabric Softener
Hypoallergenic, Fragrance-Free Softener for Sensitive Skins, Skin Conditions and Babies
The natural ingredient that delivers the softness is actually derived from coconut, which makes for a lovely and subtle background scent without relying on harsh perfumes. It’s not the cheapest bottle, but it’s one of the safest.
An All-Natural Product Made From Biodegradable, Sustainable Materials
It’s protective of fabric fibres, as well as being gentle on your skin as it’s hypoallergenic and suitable for sensitive skin types. Even though it’s a little pricey, the large size and concentrated formula will keep you going for a good while.
Lenor Perfume Fabric Conditioner | Kiss Parfum Des Secrets
A Rich and Sweet-Smelling Softener With Hints of Passionfruit and Amber
If it’s utter softness and an intoxicating scent you’re after, this is the best on the market, but the strength of the perfume and it’s ingredients will probably be a bit much for sensitive noses or skin types.
Frequently Asked Questions

Where Does Fabric Softener Go?
Place your fabric softener in the smallest compartment of your washing machine's detergent drawer. It can be identified by a star or a flower. Simply measure the amount you want to use on the cap and pour it into the compartment once you've loaded your clothes and before selecting a wash program.
What Is the Symbol for Fabric Softener?
The symbol for fabric softener in your detergent drawer may differ from one machine to another, but it is usually an asterisk, a star, or a flower.
Is Fabric Softener the Same as Fabric Conditioner?
Yes, both of these are simply different ways of naming fabric conditioners as it does both - softens and conditions your garments. So, you can use both these terms interchangeably.
Written and researched by Natasha Dziubajlo
Top 5 Fabric Softeners
No. 1: Ecover |Fabric Softener|Apple Blossom
No. 2: Comfort Pure |White Fabric Softener
No. 3: Method|Ocean Violet Fabric Softener
No. 4: Presto! Amazon Brand |White Fabric Softener
No. 5: Comfort Creations|Honeysuckle & Sandalwood Fabric Conditioner
View Full RankingThe descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.