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  3. 10 Best Baby Wipes UK 2023 | WaterWipes, Huggies and More
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10 Best Baby Wipes UK 2023 | WaterWipes, Huggies and More

To ensure maximum comfort for your baby, choosing the right baby wipes can be a tricky decision. You have several things to consider such as the sensitivity of your baby’s skin, the eco-friendly credentials of products, as well as the chemicals that are present in the wipes.

Keep reading as we explain the different types of baby wipes available, and introduce natural, biodegradable, flushable, and water-based options, as well as gentle options for sensitive skin. We will rank baby wipes from well-known brands such as Huggies or more niche brands such as WaterWipes, with many bulk-buys available on Amazon, eBay, and Tesco.
Last updated 14/07/2023
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Table of Contents

How to Choose Baby Wipes in the UK – Buying Guide

Although baby wipes may seem to be an easy product to buy, there is a wide range of products and types available that you should consider. This guide will introduce things to consider when buying baby wipes to ensure that you buy the best wipes that suit your baby and your situation.
1

Make Sure to Check the Ingredients Before Purchasing

A baby’s skin can be much more sensitive than an adult’s skin, so additional consideration must be given to products and the ingredients they contain. Below we have outlined some of the key things you should keep in mind when choosing baby wipes.

Go Fragrance-Free for a Gentler Wipe

Go Fragrance-Free for a Gentler Wipe
Many baby wipes contain fragrance, usually listed as ‘parfum’ in their ingredients lists, usually to help leave a pleasant smell after you have finished cleaning your baby.


However, if you’re looking for a more natural, gentler baby wipe you should choose a fragrance-free wipe. This is because adding a fragrance to a wipe typically requires the inclusion of additional chemicals that are otherwise not required. These chemicals will then remain on your baby’s skin until they are bathed which could cause an allergic reaction.


Others may also be reluctant to use fragranced baby wipes as chemicals could also be inadvertently ingested when cleaning a baby’s face after eating.

Avoid Irritants Which May Aggravate Sensitive Skin

Avoid Irritants Which May Aggravate Sensitive Skin
Babies with sensitive skin are prone to rashes and irritation so any potential irritants should be avoided. Unfortunately, many baby wipes contain irritants so parents of babies with sensitive skin should try to buy baby wipes specially marketed towards babies with delicate skin.


Some commonly found ingredients in baby wipes that are an irritant for some babies include sodium benzoate and tocopherol acetate, which are preservatives and moisturising agent, as well as fragrances as we have mentioned above.


A good way to check if baby wipes are suitable for babies with sensitive skin is to see if the British Skin Foundation has approved the product, or check the ingredients list to find any ingredients that you have any concerns about.

2

Choose Environmentally-Friendly Wipes Which Have Less Impact on the Environment

As baby wipes are a disposal product that you will be using for the first few years of your baby’s life, it is important to consider the environmental impact. There are several options to consider to lessen the environmental and ethical impact of your purchase, such as buying biodegradable or vegan wipes.

Biodegradable Baby Wipes Reduce Pollution and Environmental Damage

Biodegradable Baby Wipes Reduce Pollution and Environmental Damage
Biodegradable baby wipes have been gaining popularity recently as they are designed to slowly biodegrade, so do not get stuck in the sewer system or pollute the environment at landfill sites.


This type of baby wipe is typically made from biodegradable cellulose, rather than the more standard plastic, which allows them to biodegrade in a matter of weeks rather than several years. And if they are plastic-free, this prevents micro-plastics leaching into water supplies and permanently damaging the environment.

If You Want Flushable Wipes, Check That They Have Been Properly Tested

If You Want Flushable Wipes, Check That They Have Been Properly Tested

Many parents choose to use flushable baby wipes as part of their nappy changing routine. However, what people may not know is that many baby wipes on the market that are sold as ‘flushable’ fail to pass through the sewer systems when subjected to independent testing.


There has also been the increasingly common phenomenon of baby wipes blocking the sewer systems as part of ‘fatbergs,’ that are difficult and costly to remove. To combat this, a new optional standard has recently been introduced by Water UK that labels products as ‘Fine to Flush’ if they pass rigorous independent testing. So keep an eye out for the logo if you want to continue using flushable baby wipes in the future.


Until this standard is more widespread, look to use flushable wipes that are biodegradable and plastic-free, that state they have been designed to breakdown quickly in water.

Vegan Baby Wipes Are A Great Way To Support Cruelty-Free Brands

Vegan Baby Wipes Are A Great Way To Support Cruelty-Free Brands
For vegan parents, maintaining a vegan lifestyle can be difficult when deciding which products to buy for your baby. Luckily, vegan-certified baby wipes are beginning to appear on the market, removing the guesswork that was required until recently.


Even non-vegan parents who do not normally lead a vegan lifestyle should consider buying vegan baby wipes as it helps to prevent unnecessary cruelty to animals through the animal testing of products, and it is a simple change that does not impact the quality of the wipes.

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Top 10 Best Baby Wipes in the UK

Now let’s look at the top 10 baby wipes available to buy in the UK that will leave your baby clean and comfortable.
Popularity
Products
Image
Click to purchase
Key features
1

WaterWipes

1. WaterWipes Baby WipesPack of 12

WaterWipes  1. WaterWipes Baby Wipes 1枚目

Perfect for Those That Want a Gentle and 100% Chemical Free-Alternative

2

Eco by Naty

2. Eco by Naty Flushable WipesPack of 12

Eco by Naty  2. Eco by Naty Flushable Wipes 1枚目

Ethically Manufactured, Fully Compostable and Flushable

3

Mum & You

3. Mum & You 100% Biodegradable Baby WipesPack of 12

Mum & You  3. Mum & You 100% Biodegradable Baby Wipes 1枚目

A 100% Disposable Baby Wipe That Will Breakdown a Matter of Weeks After Disposal

4

Johnson’s

4. Johnson’s Cottontouch Extra Sensitive WipesPack of 18

Johnson’s  4. Johnson’s Cottontouch Extra Sensitive Wipes 1枚目

Blended With Real Cotton to be Extra Gentle on Newborn Skin

5

Aveeno

5. Aveeno Baby Daily Care WipesPack of 12

Aveeno  5. Aveeno Baby Daily Care Wipes 1枚目

Using the Natural Benefits of Oats to Create a Natural Yet Effective Product

6

Huggies

6. Huggies Pure Baby WipesPack of 12

Huggies  6. Huggies Pure Baby Wipes 1枚目

A Hypoallergenic Baby Wipe from a Trusted Brand

7

Jackson Reece

7. Jackson Reece Kinder by Nature Unscented Baby WipesPack of 12

Jackson Reece  7. Jackson Reece Kinder by Nature Unscented Baby Wipes 1枚目

A Plastic-Free Baby Wipe Designed by Parents for Parents

8

Mama Bear

8. Amazon Mama Bear Sensitive Unscented Baby WipesPack of 18

Mama Bear  8. Amazon Mama Bear Sensitive Unscented Baby Wipes 1枚目

Gentle Baby Wipes With Added Natural Moisturising Ingredients

9

Kit & Kin

9. Kit & Kin Biodegradable Baby WipesPack of 10

Kit & Kin  9. Kit & Kin Biodegradable Baby Wipes 1枚目

Sustainably Produced to be Both Good for the Environment and Vegan

10

Bambo Nature

10. Bambo Nature Baby WipesPack of 12

Bambo Nature  10. Bambo Nature Baby Wipes 1枚目

A Good Quality Baby Wipe That Is Free of Many of the Common Irritants

If you don't see the product you're looking for, you can request that it be listed.
No.1

WaterWipes 1. WaterWipes Baby WipesPack of 12

1. WaterWipes Baby Wipes Image 1
Source:amazon.co.uk
Reference price
£25.23
Reference price
£25.23

Perfect for Those That Want a Gentle and 100% Chemical Free-Alternative

Advertised as the world’s purest baby wipes, these wipes by WaterWipes remove any need to be concerned about chemicals and any potential baby skin flare-ups or rashes.

These wipes contain only two ingredients, water and fruit extract, so are 100% natural and you won’t have to spend time reading a long list of ingredients on the back.
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No.2

Eco by Naty 2. Eco by Naty Flushable WipesPack of 12

2. Eco by Naty Flushable Wipes Image 1
Source:amazon.co.uk
Reference price
£34.20
Reference price
£34.20

Ethically Manufactured, Fully Compostable and Flushable

With an ethical manufacturing process and containing 0% plastic, these wipes are an amazing green alternative to the standard baby wipe made of single-use plastic, and they carry the ‘Good Environmental Choice’ eco-label awarded by the Swedish Society for Nature Conservation.

You will also find these wipes contain no potentially harmful chemicals, so are great for use on sensitive skin or if you have concerns about some common chemicals found in baby wipes.
No.3

Mum & You 3. Mum & You 100% Biodegradable Baby WipesPack of 12

3. Mum & You 100% Biodegradable Baby Wipes Image 1
Source:amazon.co.uk
Reference price
£17.92
Reference price
£17.92

A 100% Disposable Baby Wipe That Will Breakdown a Matter of Weeks After Disposal

With a focus on biodegradability, buying these wipes will ensure that your use of baby wipes will not have a long-term environmental impact on the planet.

They are also certified vegan, so not only are they kind to the planet, they guarantee that no animals have been harmed in their development or production.
No.4

Johnson’s 4. Johnson’s Cottontouch Extra Sensitive WipesPack of 18

Reference price
£10.50

Blended With Real Cotton to be Extra Gentle on Newborn Skin

These wipes have been developed to be as gentle for babies as possible. With their cotton blend, they are soft to the touch and are specially formulated to minimise allergies.

With Johnson’s “no more tears” formula, they are also as gentle to the eyes as water so can be safely used in even the most sensitive and delicate areas.
No.5

Aveeno 5. Aveeno Baby Daily Care WipesPack of 12

Reference price
£32.99

Using the Natural Benefits of Oats to Create a Natural Yet Effective Product

With 99% naturally derived ingredients, these wipes by Aveeno are ideal for daily use and are designed to keep skin hydrated and protected.

A key ingredient in these wipes is oats, which is beneficial in several ways as it moisturises, soothes, protects, cleanses, and buffers skin to leave your baby’s skin soft and clean.
No.6

Huggies 6. Huggies Pure Baby WipesPack of 12

Reference price
£12.00

A Hypoallergenic Baby Wipe from a Trusted Brand

A long-standing trusted brand, Huggies have released these wipes for parents that want an unscented wipe that is hypoallergenic.

The British Skin Foundation has also recognised the research that is behind the development of these wipes, so you can be sure that there is nothing harmful in these wipes. However, they are not biodegradable or vegan, so may be harmful to the environment.
No.7

Jackson Reece 7. Jackson Reece Kinder by Nature Unscented Baby WipesPack of 12

7. Jackson Reece Kinder by Nature Unscented Baby Wipes Image 1
Source:amazon.co.uk
Reference price
£15.96
Reference price
£15.96

A Plastic-Free Baby Wipe Designed by Parents for Parents

Inspired by nature, these wipes have been designed to eliminate harmful ingredients that are not good for babies or the environment.

The company was also started by parents that were concerned about the ingredients found in baby wipes, so these wipes have truly been made by parents for parents.
No.8

Mama Bear 8. Amazon Mama Bear Sensitive Unscented Baby WipesPack of 18

8. Amazon Mama Bear Sensitive Unscented Baby Wipes Image 1
Source:amazon.co.uk
Reference price
£12.59
Reference price
£12.59

Gentle Baby Wipes With Added Natural Moisturising Ingredients

These unscented wipes from Amazon are great for sensitive skin as they are pH balanced so they shouldn’t cause any disruptive pH changes which could irritate your baby’s skin. And with added ingredients such as aloe vera and chamomile, your baby’s delicate skin will be left clean, fresh, and hydrated.

Although these wipes are great value, they are slightly smaller than other baby wipe brands so please keep this in mind.
No.9

Kit & Kin 9. Kit & Kin Biodegradable Baby WipesPack of 10

Reference price
£25.00

Sustainably Produced to be Both Good for the Environment and Vegan

Being both vegan and biodegradable, you can’t go wrong with these baby wipes by Kit & Kin. They are also made from sustainably-harvested fibres to minimise their environmental impact.

These baby wipes have also been designed to be extra thick and absorbent, so can you can quickly and easily clean your baby. However, this quality comes with a high price tag, and there are more economical options later in this list.
No.10

Bambo Nature 10. Bambo Nature Baby WipesPack of 12

10. Bambo Nature Baby Wipes Image 1
Source:amazon.co.uk
Reference price
£18.55
Reference price
£18.55

A Good Quality Baby Wipe That Is Free of Many of the Common Irritants

These baby wipes have been developed to be free from many of the common irritants found in baby wipes, including fragrance, alcohol, chlorines, and dyes.

They have also been certified by several industry standards across Europe, including Nordic Ecolabel, and Asthma-Allergy Denmark. However, there has not been any testing conducted in the UK so you should keep this in mind.

Looking for Other Products to Keep Your Baby Happy, Clean and Safe?

Looking for Other Products to Keep Your Baby Happy, Clean and Safe?

As a parent, you only ever want the best for your children. So we have sifted through the baby-verse to find you the best and top-quality products you should consider using on your baby. No matter whether they have dry, sensitive or irritable skin, we something for every tiny tot.

Summary

We hope you have found this buying guide informative, and can now confidently proceed to buy the perfect baby wipes for both you and your baby from among the products featured in our top 10 list.

Top 5 Baby Wipes

No. 1: WaterWipes 1. WaterWipes Baby WipesPack of 12

No. 2: Eco by Naty 2. Eco by Naty Flushable WipesPack of 12

No. 3: Mum & You 3. Mum & You 100% Biodegradable Baby WipesPack of 12

No. 4: Johnson’s 4. Johnson’s Cottontouch Extra Sensitive WipesPack of 18

No. 5: Aveeno 5. Aveeno Baby Daily Care WipesPack of 12

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The descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.
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